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[null,"1.","Record Nr.",null,"UNINA990007209330403321"]
[null,null,"Autore",null,"D'Albergo, Ernesto <1902-1974>"]
[null,null,"Titolo",null,"Sociologia della riorganizzazione amministrativa : attori e processo dell'innovazione nel caso della dirigenza / Ernesto D'Albergo"]
[null,null,"Pubbl/distr/stampa",null,"Milano : Franco Angeli, 1991"]
[null,null,"Descrizione fisica",null,"264 p. ; 20 cm"]
[null,null,"Collana",null,"Istituto di Studi Amministrativi ; 1"]
[null,null,"Disciplina",null,"350"]
[null,null,"Locazione",null,"DDRC"]
[{"$nulls":4},"BFS"]
[{"$nulls":4},"SES"]
[null,null,"Collocazione",null,"C-VIII-66"]
[{"$nulls":4},"302.35 DAL 1"]
[{"$nulls":4},"19410 DAL"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNISA990003073860203316"]
[null,null,"Autore",null,"REYNTJENS, F."]
[null,null,"Titolo",null,"Constitutiones Africae : F. Reyntjens, redacteur general / G. Conac ... [et al.] ; K. de Feyter, secretaire de redaction"]
[null,null,"Pubbl/distr/stampa",null,"Bruxelles : Bruylant, 1988"]
[null,null,"ISBN",null,"2-8027-0403-6"]
[null,null,"Descrizione fisica",null,"2 v. ; 25 cm"]
[null,null,"Disciplina",null,"342.602"]
[null,null,"Soggetti",null,"Paesi africani - Costituzioni politiche"]
[null,null,"Collocazione",null,"342.602 REY"]
[null,null,"Lingua di pubblicazione",null,"Bielorusso"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Pubbl. a fogli mobili"]
[null,"3.","Record Nr.",null,"UNINA9910780499803321"]
[null,null,"Titolo",null,"The brave new world / / edited by Theodore H. Moran"]
[null,null,"Pubbl/distr/stampa",null,"Washington, DC : , : World Bank, , [2004]"]
[{"$nulls":4},"copyright 2004"]
[null,null,"ISBN",null,"1-280-08640-8"]
[{"$nulls":4},"9786610086405"]
[{"$nulls":4},"0-585-48643-3"]
[null,null,"Descrizione fisica",null,"xi, 238 pages : illustrations ; ; 24 cm"]
[null,null,"Collana",null,"International political risk management ; ; v. 2"]
[null,null,"Disciplina",null,"368/.094"]
[null,null,"Soggetti",null,"Investment guaranty insurance"]
[{"$nulls":4},"Risk (Insurance)"]
[{"$nulls":4},"Country risk"]
[{"$nulls":4},"Investments, Foreign"]
[{"$nulls":4},"International business enterprises"]
[{"$nulls":4},"Risk management - Political aspects"]
[{"$nulls":4},"September 11 Terrorist Attacks, 2001 - Economic aspects"]
[{"$nulls":4},"Risk (Insurance) - Argentina"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Based on the MIGA-Georgetown University Symposium on International Political Risk Management, held at Georgetown University on Oct. 25, 2002."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,"4.","Record Nr.",null,"UNINA9910815866303321"]
[null,null,"Autore",null,"Bachner Michael"]
[null,null,"Titolo",null,"Sponsoring im internationalen Profi-Fussball : Mannschafts- oder Veranstaltungssponsoring am Beispiel der Automobilwirtschaft / / Michael Bachner"]
[null,null,"Pubbl/distr/stampa",null,"Hamburg : , : Diplomica Verlag, , 2013"]
[null,null,"ISBN",null,"3-8428-3496-9"]
[null,null,"Descrizione fisica",null,"1 online resource (105 p.)"]
[null,null,"Disciplina",null,"796.33263"]
[null,null,"Soggetti",null,"Sports"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Sponsoring im internationalen Profi-Fußball; Vorwort; Inhaltsverzeichnis; Abkürzungsverzeichnis; Abbildungsverzeichnis; Tabellenverzeichnis; 1 Einleitung; 2 Grundlagen Sponsoring; 2.1 Definition und Begriff des Sponsorings; 2.2 Einordnung des Sponsorings in den Marketing Mix; 2.3 Erscheinungsformen des Sponsorings; 2.4 Strukturen des Sponsoring-Marktes; 2.5 Planungsprozess des Sponsorings; 3 Grundlagen Sportsponsoring; 3.1 Definition und Begriff des Sportsponsorings; 3.2 Erscheinungsformen des Sportsponsorings; 3.2.1 Sponsoring von Fußballmannschaften"]
[{"$nulls":4},"3.2.2 Sponsoring einer Fußballveranstaltung3.3 Entwicklung einer Sportsponsoringstrategie; 3.4 Sportsponsoring und Markenführung; 3.5 Erfolgskontrolle im Sportsponsoring; 4 Sponsoring-Möglichkeiten im internationalen Profi-Fußball; 4.1 FIFA Fußball Weltmeisterschaft; 4.2 FIFA Klub-Weltmeisterschaft; 4.3 UEFA Fußball Europameisterschaft; 4.4 UEFA Champions League; 4.5 UEFA Europa League; 4.6 Nationalmannschaften; 4.7 Vereinsmannschaften; 4.8 Bewertung der Sponsoring Möglichkeiten; 4.9 Vergleich Mannschafts- und Veranstaltungssponsoring; 5 Fallstudien zum Sponsoring der Automobilhersteller"]
[{"$nulls":4},"5.1 Audi5.2 Ford; 5.3 Hyundai/Kia; 5.4 Mercedes-Benz; 5.5 Seat; 5.6 Toyota; 5.7 Volkswagen; 5.8 Vergleich und Bewertung der Sponsoringstrategien; 5.8.1 Vergleich Sponsoring Audi und Mercedes-Benz; 5.8.2 Vergleich Sponsoring Toyota und VW; 5.8.3 Vergleich Sponsoring Hyundai/Kia, Ford und Seat; 6 Schlussbetrachtung; Anhang; Anlagenverzeichnis; Anlage 1: Expertengespräch FC Bayern München AG; Anlage 2: Expertengespräch Audi AG; Anlage 3: Expertengespräch "]
[{"$nulls":4},"Seat Deutschland GmbH; Anlage 4: Expertengespräch Volkswagen AG; Literaturverzeichnis"]
[null,null,null,"Sommario/riassunto","Die FIFA Fussball Weltmeisterschaft 2006 in Deutschland wurde nach Angaben der FIFA weltweit in 214 Ländern übertragen. Insgesamt verfolgten dieses sportliche Großereignis über 26 Milliarden Zuschauer vor dem Fernseher. Diese unglaublich große Begeisterung und Faszination für den Fußball wird zunehmend von Automobilherstellern genutzt, um in einem positiven Umfeld bzw. auf der Plattform Fußball ihre Marke zu präsentieren. Sportsponsoring stellt dabei im Rahmen einer erlebnisorientierten Markenführung für einen Automobilhersteller ein sehr gutes Kommunikationsinstrument dar. Neben dem reinen fu"]