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[null,"1.","Record Nr.",null,"UNINA990006237340403321"]
[null,null,"Titolo",null,"CATHOLICISME hier aujourd'hui demain : encyclopedie en sept volumes / dirigee par G. Jacquemet"]
[null,null,"Pubbl/distr/stampa",null,"Paris : Letouzey et Ane', 1948-"]
[null,null,"Descrizione fisica",null,"v. ; 24 cm"]
[null,null,"Disciplina",null,"282"]
[null,null,"Lingua di pubblicazione",null,"Non definito"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNISA990000053460203316"]
[null,null,"Titolo",null,"Il bilancio di esercizio d'impresa / Paolo Andrei ...[et al.]"]
[null,null,"Pubbl/distr/stampa",null,"Milano : Giuffrè, copyr. 2000"]
[null,null,"ISBN",null,"88-14-07918-8"]
[null,null,"Descrizione fisica",null,"XV, 345 p. ; 24 cm"]
[null,null,"Collana",null,"Università degli studi di Parma, Istituto di ricerche aziendali. Manuali ; 1"]
[null,null,"Disciplina",null,"657"]
[null,null,"Collocazione",null,"657 BIL 3 (IRA 25 366)"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA9910298216903321"]
[null,null,"Titolo",null,"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018"]
[null,null,"ISBN",null,"3-319-92084-7"]
[null,null,"Edizione",null,"[1st ed. 2018.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XIII, 176 p. 14 illus., 6 illus. in color.)"]
[null,null,"Collana",null,"Springer Proceedings in Business and Economics, , 2198-7254"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Psychology, Industrial"]
[{"$nulls":4},"Electronic commerce"]
[{"$nulls":4},"Retail trade"]
[{"$nulls":4},"Strategic planning"]
[{"$nulls":4},"Leadership"]
[{"$nulls":4},"Work and Organizational Psychology"]
[{"$nulls":4},"E-Business"]
[{"$nulls":4},"Trade and Retail"]
[{"$nulls":4},"Business Strategy and Leadership"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research."]
[null,null,null,"Sommario/riassunto","The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application – such as consumer decision-making, premium private labels, digital transformation, ethical aspects, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of theoretical and methodological "]
[{"$nulls":4},"approaches. This volume presents the proceedings of this 2018 NB&PL marketing conference in a collection of original and relevant contributions:."]