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[null,"1.","Record Nr.",null,"UNINA990005772630403321"]
[null,null,"Titolo",null,"1.: TITULI Cretae mediae praeter Gortynios / curavit Margarita Guarducci"]
[null,null,"Pubbl/distr/stampa",null,"Roma : La Libreria dello Stato, 1935"]
[null,null,"Descrizione fisica",null,"XIV, 356 p, 1 tav. rip. ; 35 cm"]
[null,null,"Lingua di pubblicazione",null,"Latino"]
[{"$nulls":4},"Greco Moderno"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910463255403321"]
[null,null,"Autore",null,"Mootee Idris <1958->"]
[null,null,"Titolo",null,"60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, NJ, : Wiley, c2013"]
[null,null,"ISBN",null,"1-118-65982-1"]
[{"$nulls":4},"1-118-65996-1"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (256 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Branding (Marketing)"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author."]
[null,null,null,"Sommario/riassunto","Praise for 60-Minute Brand Strategist  \"\"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.\"\"-Angela Ahrendts, CEO, Burberry \"\"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.\"\"-Mauro Porcini, Chief Design Of"]