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[null,"1.","Record Nr.",null,"UNINA990000565890403321"]
[null,null,"Autore",null,"Granjon, Raphael"]
[null,null,"Titolo",null,"Manuale pratico di saldatura autogena / compilato sulla terza edizione francese, con note, aggiunte originali ed un'appendice sul taglio all'ossigeno del ferro ed acciaio dell'ing. Ferdinando Pandini"]
[null,null,"Pubbl/distr/stampa",null,"Milano : Hoepli, 1921"]
[null,null,"Descrizione fisica",null,"1069 p. ; 20 cm"]
[null,null,"Locazione",null,"DININ"]
[null,null,"Collocazione",null,"05 19 119"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910145046003321"]
[null,null,"Autore",null,"Grant John <1964->"]
[null,null,"Titolo",null,"The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006"]
[null,null,"ISBN",null,"1-119-99503-5"]
[{"$nulls":4},"1-119-20932-3"]
[{"$nulls":4},"1-280-41109-0"]
[{"$nulls":4},"9786610411092"]
[{"$nulls":4},"0-470-02983-8"]
[null,null,"Descrizione fisica",null,"1 online resource (330 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[{"$nulls":4},"658.827"]
[null,null,"Soggetti",null,"Brand name products - Social aspects"]
[{"$nulls":4},"Brand name products - Psychological aspects"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Lifestyles - Economic aspects"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [289]-293) and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index"]
[null,null,null,"Sommario/riassunto","The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work a"]