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[null,"1.","Record Nr.",null,"UNINA9910138869603321"]
[null,null,"Autore",null,"Thain Greg <1954->"]
[null,null,"Titolo",null,"Store wars [[electronic resource] ] : the worldwide battle for mindspace and shelfspace, online and in-store / / Greg Thain and John Bradley"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, West Sussex, U.K., : Wiley, 2012"]
[null,null,"ISBN",null,"1-119-20783-5"]
[{"$nulls":4},"1-283-54972-7"]
[{"$nulls":4},"9786613862174"]
[{"$nulls":4},"1-118-37424-X"]
[{"$nulls":4},"1-118-37481-9"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (310 p.)"]
[null,null,"Disciplina",null,"381./1"]
[null,null,"Soggetti",null,"Retail trade"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Consumer goods"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges."]
[null,null,null,"Sommario/riassunto","The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, Franc"]
[null,"2.","Record Nr.",null,"UNICASRML0237414"]
[null,null,"Autore",null,"F.A.O"]
[null,null,"Titolo",null,"Production Yearbook - 1989 / FAO"]
[null,null,"Pubbl/distr/stampa",null,"Rome, : F.A.O., 1990"]
[null,null,"Descrizione fisica",null,"346 p. ; 30 cm"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]