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[null,"1.","Record Nr.",null,"UNICASMIL0691364"]
[null,null,"Autore",null,"Mcneill, David"]
[null,null,"Titolo",null,"Gesture and thought / David McNeill"]
[null,null,"Pubbl/distr/stampa",null,"Chicago ; London, : University of Chicago press, c2005"]
[null,null,"ISBN",null,"0226514625"]
[null,null,"Descrizione fisica",null,"XII, 318 p. : ill. ; 24 cm."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910968980103321"]
[null,null,"Titolo",null,"Politeness in Europe / / edited by Leo Hickey and Miranda Stewart"]
[null,null,"Pubbl/distr/stampa",null,"Clevedon ; ; Buffalo, : Multilingual Matters, c2005"]
[null,null,"ISBN",null,"9786610828371"]
[{"$nulls":4},"9781853597392"]
[{"$nulls":4},"9781280828379"]
[{"$nulls":4},"1280828374"]
[{"$nulls":4},"9781853597398"]
[{"$nulls":4},"1853597392"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (346 p.)"]
[null,null,"Collana",null,"Multilingual Matters"]
[null,null,"Disciplina",null,"306.44/094"]
[null,null,"Soggetti",null,"Sociolinguistics - Europe"]
[{"$nulls":4},"Etiquette - Europe"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front matter -- Contents -- Notes on the Contributors -- Introduction -- Politeness in Germany: Politeness in GERMANY? -- Politeness in France: How To Buy Bread Politely -- Politeness in Belgium: Face, Distance and Sincerity in Service-exchange Rituals -- Politeness in Luxemburg: Greetings from Foreign Parts -- Politeness in The Netherlands: Indirect Requests -- Politeness in Austria: Politeness and Impoliteness -- Politeness in Switzerland: Between Respect and Acceptance -- Politeness in Britain: ‘It’s Only a Suggestion…’ -- Politeness in Ireland: ‘In Ireland, It’s Done Without Being Said’ -- Politeness in Norway: How Can You Be Polite and Sincere? -- Politeness in Denmark: Getting to the Point -- Politeness in Sweden: Parliamentary Forms of Address -- Politeness in Finland: Evasion at All Costs -- Politeness in Estonia: A Matter of Fact Style -- Politeness in Poland: From ‘Titlemania’ to Grammaticalised Honorifics -- Politeness in Hungary: Uncertainty in a Changing Society -- Politeness in the Czech Republic: Distance, Levels of Expression, Management and Intercultural Contact -- Politeness in Greece: The Politeness of Involvement -- Politeness in Cyprus: A Coffee or a Small Coffee? -- Politeness in Italy: The Art of Self-Representation in Requests -- Politeness in Portugal: How to Address Others -- Politeness in Spain: Thanks But No ‘Thanks’ -- Index"]
[null,null,null,"Sommario/riassunto","The study of politeness has undergone an explosion of interest since the late 1980's, involving an examination of language and languages in many societies. The present volume aims to contribute to current knowledge and understanding of the subject by giving a broad picture of politeness across twenty-two European countries, addressing the essential debates at the heart of politeness studies. Each chapter attempts to provide an empirical snapshot, based on sound theoretical principles, of the issues and practices in its own society.  Some of the contributors engage directly with critical thinking on politeness theory, using data from their languages and cultures to advance theoretical frameworks, while others highlight the forms politeness takes in particular cultural contexts, analysing how individuals interact with each other in ways intended to achieve their communicative goals. The volume treats questions such as whether a given society favours positive politeness or negative politeness, the use of formal or informal pronouns of address, small-talk, conventional politeness formulas and how politeness practices change over time."]
[null,"3.","Record Nr.",null,"UNINA9910963213303321"]
[null,null,"Titolo",null,"Evaluating military advertising and recruiting : theory and methodology / / Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors"]
[null,null,"Pubbl/distr/stampa",null,"Washington, D.C. : , : National Academies Press, , 2004"]
[null,null,"ISBN",null,"9786610176526"]
[{"$nulls":4},"9781280176524"]
[{"$nulls":4},"1280176520"]
[{"$nulls":4},"9780309529471"]
[{"$nulls":4},"0309529476"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (208 pages)"]
[null,null,"Disciplina",null,"355.2/2362/0973"]
[null,null,"Soggetti",null,"Manpower - United States"]
[{"$nulls":4},"Youth - United States"]
[{"$nulls":4},"United States Armed Forces Recruiting, enlistment, etc"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"\"\"Front Matter\"\"; \"\"Preface\"\"; \"\"Contents\"\"; \"\"Executive Summary\"\"; \"\"1 Introduction\"\"; \"\"2 Theoretical Approaches\"\"; \"\"3 Monitoring Trends in Youth Attitudes, Values, and Propensity\"\"; \"\"4 Advertising Planning: Generative and Evaluative Approaches\"\"; \"\"5 Determining Optimal Levels of Advertising and Recruiting Resources\"\"; \"\"6 The Timing and Levels of Joint and Service-Specific Advertising\"\"; \"\"7 Determining Optimal Types of Incentives\"\"; \"\"8 Performance Management of Recruiters\"\"; \"\"9 Conclusions and Recommendations\"\"; \"\"References\"\"; \"\"Appendix: Biographical Sketches\"\"; \"\"Index\"\""]
[null,null,null,"Sommario/riassunto","It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies. Evaluating Military Advertising and Recruiting: Theory and Methodology presents a framework for evaluation that links different types of research questions to various research "]
[{"$nulls":4},"methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks  oeWhat does a target audience see as attractive or unattractive features of a program? It is well suited to examination via qualitative methods, such as focus groups, unstructured or open-ended surveys, and interviews. The second category of research question asks  oeWhat is the effect of a program on specified attitudes or behavioral intentions? It is well suited to examination via surveys, experiments, and quasi experiments. The third category of research question asks  oeWhat is the effect of a proposed new program on enlistment? It is well suited to examination via experiments and quasi experiments. The final category of research question asks  oeWhat is the effect of an existing program on enlistment? It is well suited to examination via econometric modeling."]