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[null,"1.","Record Nr.",null,"UNINA9910145046003321"]
[null,null,"Autore",null,"Grant John <1964->"]
[null,null,"Titolo",null,"The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006"]
[null,null,"ISBN",null,"1-119-99503-5"]
[{"$nulls":4},"1-119-20932-3"]
[{"$nulls":4},"1-280-41109-0"]
[{"$nulls":4},"9786610411092"]
[{"$nulls":4},"0-470-02983-8"]
[null,null,"Descrizione fisica",null,"1 online resource (330 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[{"$nulls":4},"658.827"]
[null,null,"Soggetti",null,"Brand name products - Social aspects"]
[{"$nulls":4},"Brand name products - Psychological aspects"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Lifestyles - Economic aspects"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [289]-293) and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index"]
[null,null,null,"Sommario/riassunto","The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work a"]
[null,"2.","Record Nr.",null,"UNICASMIL0431585"]
[null,null,"Titolo",null,"1: Erster Band, die gesammten Verfassungen des teutschen Staatenbundes enthaltend : erste und zweite Abteilung"]
[null,null,"Pubbl/distr/stampa",null,"Hildesheim ; Zurich ; New York, : Georg Olms Verlag, 1999"]
[null,null,"ISBN",null,"3296130012"]
[{"$nulls":4},"3487109824"]
[null,null,"Descrizione fisica",null,"XXIV, 1226 p. ; 22 cm"]
[null,null,"Disciplina",null,"883.01"]
[null,null,"Soggetti",null,"Erodoto"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Ripr. dell'ed.: Leipzig : Brockhaus, 1832."]
[null,"3.","Record Nr.",null,"UNINA9910781384203321"]
[null,null,"Titolo",null,"The language and style of film criticism / / edited by Alex Clayton and Andrew Klevan"]
[null,null,"Pubbl/distr/stampa",null,"Abingdon, Oxon : , : Routledge, , 2011"]
[null,null,"ISBN",null,"1-136-72828-7"]
[{"$nulls":4},"1-283-24171-4"]
[{"$nulls":4},"9786613241719"]
[{"$nulls":4},"1-136-72829-5"]
[{"$nulls":4},"0-203-81731-1"]
[null,null,"Descrizione fisica",null,"1 online resource (209 p.)"]
[null,null,"Disciplina",null,"808/.066791"]
[null,null,"Soggetti",null,"Film criticism"]
[{"$nulls":4},"Motion pictures - Philosophy"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"The Language and Style of Flim Criticism; Copyright; Contents; List of figures; Contributors; Introduction: the language and style of film criticism; 1 Coming to terms; 2 Questioning style; 3 Incursions; 4 Description; 5 Writing about performance: the film critic as actor; 6 Silence and stasis; 7 Four against the house; 8 Being seized; 9 Memories that don't seem mine; 10 La caméra-stylo: notes on video criticism and cinephilia; Index"]
[null,null,null,"Sommario/riassunto","The Language and Style of Film Criticism brings together original essays from an international range of academics and film critics highlighting the achievements, complexities and potential of film criticism.In recent years, in contrast to the theoretical, historical and cultural study of film, film criticism has been relatively marginalised, especially within the academy. This book highlights the distinctiveness of film criticism and addresses ways in which it can take a more central place within the academy and develop in dynamic ways outside it. <EM"]