{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":2,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":31,"n_cols":5,"rows_kept":31,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[9,2,9,3],[10,2,10,3],[12,2,12,3],[12,4,12,5],[13,2,13,3],[13,4,13,5],[14,2,14,3],[14,4,14,5],[15,2,15,3],[16,2,16,3],[18,2,18,3],[19,2,19,3],[20,2,20,3],[21,2,21,3],[23,2,23,3],[24,2,24,3],[28,2,28,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNICAMPANIASUN0133479"]
[null,null,"Autore",null,"Buchheim, Robert K."]
[null,null,"Titolo",null,"Astronomical Discoveries You Can Make, Too! : Replicating the Work of the Great Observers / Robert K. Buchheim"]
[null,null,"Pubbl/distr/stampa",null,"xiii, 549 p., : ill. ; 24 cm"]
[null,null,"Edizione",null,"[Cham : Springer]"]
[null,null,"Descrizione fisica",null,"Pubblicazione in formato elettronico"]
[null,null,"Soggetti",null,"01-XX - History and biography [MSC 2020]"]
[{"$nulls":4},"00A79 (77-XX) - Physics [MSC 2020]"]
[{"$nulls":4},"85-XX - Astronomy and Astrophysics [MSC 2020]"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910787327103321"]
[null,null,"Autore",null,"Aulet Bill <1958-, >"]
[null,null,"Titolo",null,"Disciplined entrepreneurship [[electronic resource] ] : 24 steps to a successful startup / / Bill Aulet; illustrations by Marius Ursache"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, NJ, : Wiley, 2013"]
[null,null,"ISBN",null,"1-118-72081-4"]
[{"$nulls":4},"1-118-72088-1"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (xvi, 272 pages) : illustrations (chiefly color)"]
[null,null,"Disciplina",null,"658.11"]
[null,null,"Soggetti",null,"New business enterprises - Management"]
[{"$nulls":4},"Entrepreneurship"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Six themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that \"the dogs will eat the dog food\" ; Develop a product plan -- Postlude : A business is more than 24 steps."]
[null,null,null,"Sommario/riassunto","24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the \"F\" word - focus - is crucial to a startup's success Common obstacles that "]
[{"$nulls":4},"entrepreneurs face - and how to overcome them How to use innovation to stand out in the crowd - it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management."]