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[null,"1.","Record Nr.",null,"UNINA990002304320403321"]
[null,null,"Titolo",null,"Trasmissione neuroumorale : il sistema nervoso autonomo e il sistema nervoso motoriosomatico. Bologna, 1992, p. 82-116"]
[null,null,"Lingua di pubblicazione",null,"Non definito"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNICAMPANIASUN0007549"]
[null,null,"Autore",null,"Miglietta, Maurizio"]
[null,null,"Titolo",null,"I privilegi / Maurizio Miglietta, Francesco Prandi"]
[null,null,"Pubbl/distr/stampa",null,"XII, 422 p. ; 25 cm"]
[null,null,"ISBN",null,"88-02-04905-X"]
[null,null,"Edizione",null,"[Torino : Utet]"]
[null,null,"Descrizione fisica",null,"Volume presente anche nel Fondo Tribunale di Napoli."]
[null,null,"Disciplina",null,"346.4507402648"]
[null,null,"Soggetti",null,"Privilegi - Giurisprudenza"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA9910956912103321"]
[null,null,"Autore",null,"Fill Chris"]
[null,null,"Titolo",null,"Business Marketing Face to Face"]
[null,null,"Pubbl/distr/stampa",null,"Oxford, : Goodfellow Publishers Ltd, 2011"]
[null,null,"ISBN",null,"9781283321419"]
[{"$nulls":4},"1283321416"]
[{"$nulls":4},"9781906884697"]
[{"$nulls":4},"1906884692"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (344 p.)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Industrial marketing"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life - Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life - The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle"]
[{"$nulls":4},"Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life - Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units - Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing"]
[{"$nulls":4},"A Slice of Life - The Devil You KnowBusiness Relationships - Background; Relationship Marketing - Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of "]
[{"$nulls":4},"Life - A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life - User Journeys; Function and Purpose of Marketing Channels"]
[{"$nulls":4},"Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life - The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life - Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict"]
[{"$nulls":4},"Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life - Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications"]
[{"$nulls":4},"10The Business Marketing Communications Mix"]
[null,null,null,"Sommario/riassunto","Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations."]