LEADER 02581nam0 22003613i 450 
001 VAN0107390
005 20221130053642.907
010   $a978-07-656-4657-6
010   $a978-13-17-21161-7
010   $a978-13-17-21162-4
100   $a20170119d2016       |0itac50      ba
101   $aeng
102   $aUS
105   $a||||    |||||
200 1 $aˆThe ‰blueprint for strategic advertising$ehow critical thinking builds successful campaigns$fMargo Berman
210   $aNew York$cRoutledge$d2016
215   $aXVI, 208 p. ; 24 cm
330   $aThe Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a'blueprint'to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
606   $aStrategic planning$3VANC032801$2EC
606   $aAdvertising$3VANC032860$2EC
606   $aCritical thinking$3VANC032861$2EC
620   $aUS$dNew York$3VANL000011
676   $a659.111$v21
700  1$aBerman$bMargo$3VANV082904$0721081
712   $aRoutledge$3VANV108268$4650
801   $aIT$bSOL$c20221202$gRICA
856 4 $uhttps://search.ebscohost.com/login.aspx?custid=s7606536&authtype=ip,sso&direct=true&site=ehost-live&scope=site&db=nlabk&db=nlebk&AN=1271550$zE-book ? Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o Shibboleth
899   $aBIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA$1IT-CE0106$2VAN03
912   $fN
912   $aVAN0107390
950   $aBIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA$d03CONS      e-book(1271550)                     $e03BDE562               20170119            $sBuono
996   $aBlueprint for strategic advertising$91412600
997   $aUNISOB