LEADER 00864cam2 22002651 450 001 SOBE00054612 005 20220112103941.0 010 $a8890147849 100 $a20170206d2016 |||||ita|0103 ba 101 $aita 102 $aIT 200 1 $a<<[10]: >>Posillipo$fItalo Ferraro 210 $aNapoli$cOikos$d2016 215 $a728 p.$cill.$d31 cm 461 1$1001SOBE00037331$12001 $aNapoli : Atlante della cittą storica / Italo Ferraro$v10 700 1$aFerraro$b, Italo$3AF00013618$4070$010739 801 0$aIT$bUNISOB$c20220112$gRICA 850 $aUNISOB 852 $aUNISOB$j700$m167871 912 $aSOBE00054612 940 $aM 102 Monografia moderna SBN 941 $aM 957 $a700$b003436$i-10$gCON$d167871$n20170206$racquisto$tV$1menle$2UNISOB$3UNISOB$420170206143714.0$520220112103941.0$6bethb 996 $aPosillipo$91469133 997 $aUNISOB LEADER 03076nam 2200733 a 450 001 9910812608003321 005 20230802005556.0 010 $a9786613862174 010 $a9781119207832 010 $a1119207835 010 $a9781283549721 010 $a1283549727 010 $a9781118374245 010 $a111837424X 010 $a9781118374818 010 $a1118374819 035 $a(CKB)2550000000108193 035 $a(EBL)977281 035 $a(OCoLC)806204710 035 $a(SSID)ssj0000693503 035 $a(PQKBManifestationID)12347963 035 $a(PQKBTitleCode)TC0000693503 035 $a(PQKBWorkID)10651077 035 $a(PQKB)10852459 035 $a(PQKBManifestationID)16120969 035 $a(PQKB)24454634 035 $a(MiAaPQ)EBC977281 035 $a(Au-PeEL)EBL977281 035 $a(CaPaEBR)ebr10582604 035 $a(CaONFJC)MIL386217 035 $a(Perlego)1010956 035 $a(EXLCZ)992550000000108193 100 $a20120508d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStore wars $ethe worldwide battle for mindspace and shelfspace, online and in-store /$fGreg Thain and John Bradley 205 $a2nd ed. 210 $aChichester, West Sussex, U.K. $cWiley$d2012 215 $a1 online resource (310 p.) 300 $aDescription based upon print version of record. 311 08$a9781118374061 311 08$a1118374061 320 $aIncludes bibliographical references and index. 327 $aShifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. 330 $aThe sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, Franc 606 $aRetail trade 606 $aMarketing 606 $aConsumer goods 615 0$aRetail trade. 615 0$aMarketing. 615 0$aConsumer goods. 676 $a381./1 700 $aThain$b Greg$f1954-$01620573 701 $aBradley$b John$f1957-$01004212 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910812608003321 996 $aStore wars$93953421 997 $aUNINA