LEADER 01098cam0 22002891 450 001 SOBE00054390 005 20170113105630.0 100 $a20170113d1969 |||||ita|0103 ba 101 $aita 102 $aIT 200 1 $aVerità e poesia della Bibbia$eespresse in immagini da Erich Lessing$fhanno collaborato Henri Cazelles ... [et al.] 210 $aAlba$cEdizioni Paoline$d1969 215 $a316 p.$cin gran parte ill.$d30 cm 300 $aTraduzione di Mario Mercuri, Ubaldo da Fiuggi 500 11$aVerité et poesie de la Bible.$3IT\ICCU\PUV\0421615$91579546 500 11$aVerité et poesie de la Bible$3SOBA00013885$91579546 702 0$aLessing Erich$3SOBA00013883$4070 702 1$aCazelles, Henri$3SOBA00013884$4070 801 0$aIT$bUNISOB$c20170113$gRICA 850 $aUNISOB 852 $aUNISOB$j200$m63584 912 $aSOBE00054390 940 $aM 102 Monografia moderna SBN 941 $aM 957 $a200$bXXI (21)$gSI$d63584$racquisto$tN$1menle$2UNISOB$3UNISOB$420170113105520.0$520170113105606.0$6menle 996 $aVerité et poesie de la Bible$91579546 997 $aUNISOB LEADER 04176nam 22005775 450 001 9910298212203321 005 20251202115713.0 010 $a3-319-61385-5 024 7 $a10.1007/978-3-319-61385-7 035 $a(CKB)4100000000881765 035 $a(DE-He213)978-3-319-61385-7 035 $a(MiAaPQ)EBC5110665 035 $a(PPN)222238658 035 $a(EXLCZ)994100000000881765 100 $a20171022d2018 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Global Marketing $eA Research Anthology /$fedited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol 205 $a1st ed. 2018. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2018. 215 $a1 online resource (XIX, 517 p. 30 illus., 8 illus. in color.) 311 08$a3-319-61384-7 320 $aIncludes bibliographical references at the end of each chapters. 327 $aInternational marketing research: A state-of-the-art review and the way forward.- Lean start-up? practices: Initial internationalization and evolving business models -- Reverse internationalization: A review and suggestions for future research -- The roles of INVs and their agents in the organization of marketing tasks -- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization -- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms -- Strengthening innovation for greater exporting: A strategic path for developing country firms -- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective -- Comparative Thick Descripti on: Articulating similarities and differences in local beer consumption experience -- Face concerns and purchase intentions: A cross-cultural perspective -- The VCW-Value Creation Wheel: A framework for market selection and global growth -- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets -- Ethics, sustainability, and culture: A review and directions for research. 330 $aThis book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.  With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research.  It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business. . 606 $aMarketing 606 $aInternational business enterprises 606 $aEntrepreneurship 606 $aNew business enterprises 606 $aMarketing 606 $aInternational Business 606 $aEntrepreneurship 615 0$aMarketing. 615 0$aInternational business enterprises. 615 0$aEntrepreneurship. 615 0$aNew business enterprises. 615 14$aMarketing. 615 24$aInternational Business. 615 24$aEntrepreneurship. 676 $a658.8 702 $aLeonidou$b Leonidas C$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aKatsikeas$b Constantine S$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aSamiee$b Saeed$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aAykol$b Bilge$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910298212203321 996 $aAdvances in Global Marketing$92503740 997 $aUNINA