LEADER 00896cam2 2200277 450 001 E600200057792 005 20210222105141.0 100 $a20091215d1983 |||||ita|0103 ba 101 $aita 102 $aIT 200 1 $a2$eIl periodo aureo$fLeszek Kolakowski 210 $aMilano$cSugarco$d1983 215 $a550 p.$d21 cm 225 2 $aArgomenti$v95 410 1$1001LAEC00015244$12001 $a*Argomenti$v95 461 1$1001E600200057790$12000 $aNascita sviluppo dissoluzione del marxismo 700 1$aKolakowski$b, Leszek$3A600200050101$4070$0451230 801 0$aIT$bUNISOB$c20210222$gRICA 850 $aUNISOB 852 $aUNISOB$j100$m42694 912 $aE600200057792 940 $aM 102 Monografia moderna SBN 941 $aM 957 $a100$b003183$i-2$gSi$d42694$racquisto$1massimo$2UNISOB$3UNISOB$420091215135351.0$520210222105132.0$6Alfano 996 $a2$91630666 997 $aUNISOB LEADER 01263nam0 22003253i 450 001 LIG0012861 005 20231121125512.0 100 $a20161212d1993 ||||0itac50 ba 101 | $aita 102 $ait 181 1$6z01$ai $bxxxe 182 1$6z01$an 200 1 $aDisturbi del ritmo sonno-veglia$fSilvio Scarone, Cristina Colombo$ga cura di Vittorio Volterra 210 $aMilano$cMasson$d1993$hstampa 1992 215 $a37 p.$cill.$d21 cm 300 $aEstratto da: Trattato italiano di psichiatria 300 $aEdizione fuori commercio 606 $aSonno$xDisturbi$2FIR$3RMLC094180$9I 676 $a616.8498$9ALTRI SINTOMI DI MALATTIE NEUROLOGICHE. DISTURBI DEL SONNO$v22 700 1$aScarone$b, Silvio$3CFIV171472$4070$01441073 701 1$aColombo$b, Cristina$f <1969- >$3MILV151409$4070$01441074 702 1$aVolterra$b, Vittorio$3RAVV030170 801 3$aIT$bIT-01$c20161212 850 $aIT-FR0017 899 $aBiblioteca umanistica Giorgio Aprea$bFR0017 $eN 912 $aLIG0012861 950 0$aBiblioteca umanistica Giorgio Aprea$d 52DGS M 14$e 52SBA0000218395 VMB RS $fA $h20161212$i20161212 977 $a 52 996 $aDisturbi del ritmo sonno-veglia$93607760 997 $aUNICAS LEADER 03314nam 22006734a 450 001 9910777686503321 005 20210603013243.0 010 $a0-231-50916-2 024 7 $a10.7312/send12734 035 $a(CKB)1000000000455598 035 $a(EBL)908995 035 $a(OCoLC)818856487 035 $a(SSID)ssj0000116377 035 $a(PQKBManifestationID)11139275 035 $a(PQKBTitleCode)TC0000116377 035 $a(PQKBWorkID)10036422 035 $a(PQKB)10990155 035 $a(DE-B1597)459314 035 $a(OCoLC)1013937922 035 $a(OCoLC)979742072 035 $a(DE-B1597)9780231509169 035 $a(Au-PeEL)EBL908995 035 $a(CaPaEBR)ebr10183431 035 $a(CaONFJC)MIL666618 035 $a(OCoLC)216947059 035 $a(MiAaPQ)EBC908995 035 $a(EXLCZ)991000000000455598 100 $a20040625d2004 uy 0 101 0 $aeng 135 $aurun#---|u||u 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness, not politics$b[electronic resource] $ethe making of the gay market /$fKatherine Sender 210 $aNew York $cColumbia University Press$dc2004 215 $a1 online resource (329 p.) 225 1 $aBetween men--between women 300 $aBased on author's thesis (doctoral)--University of Massachusetts, Amherst. 311 0 $a1-322-35336-0 311 0 $a0-231-12734-0 320 $aIncludes bibliographical references (p. [287]-300) and index. 327 $tFront matter --$tCONTENTS --$tAcknowledgments --$t1. The Business and Politics of Gay Marketing --$t2. Evolution, Not Revolution --$t3. Professional Homosexuals --$t4. How Gay Is Too Gay? --$t5. Selling America's Most Affluent Minority --$t6. Neither Fish Nor Fowl --$t7. Sex Sells --$t8. Just Like You --$tAPPENDIX 1. Pitching the Gay Market --$tAPPENDIX 2. The Gay Marketers --$tNOTES --$tWORKS CITED --$tINDEX --$tBackmatter 330 $aIn a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians. 410 0$aBetween men--between women. 606 $aGay consumers$zUnited States 606 $aLesbian consumers$zUnited States 606 $aMarketing$zUnited States 615 0$aGay consumers 615 0$aLesbian consumers 615 0$aMarketing 676 $a658.8/0086/64 700 $aSender$b Katherine$01479717 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910777686503321 996 $aBusiness, not politics$93817703 997 $aUNINA