LEADER 00962cam0 2200277 450 001 E600200043937 005 20180829094219.0 100 $a20090120d1975 |||||ita|0103 ba 101 $aita 102 $aIT 200 1 $aEpistemologia$eAntologia di scritti epistemologici$fGaston Bachelard$ga cura di Dominique Lecourt 210 $aRoma$aBari$cLaterza$d1975 215 $aLXIII, 231 p.$d18 cm 225 2 $aUniversale Laterza$v316 410 1$1001LAEC00016559$12001 $a*Universale Laterza$v316 700 1$aBachelard$b, Gaston$3AF00005918$4070$011372 702 1$aLecourt, Dominique$3A600200044947$4070 801 0$aIT$bUNISOB$c20180829$gRICA 850 $aUNISOB 852 $aUNISOB$j100$m26344 912 $aE600200043937 940 $aM 102 Monografia moderna SBN 941 $aM 957 $a100$b000127$gSi$d26344$rAcquisto$1pregresso3$2UNISOB$3UNISOB$420090120144556.0$520180829094219.0$6rovito 996 $aEpistemologia$9860143 997 $aUNISOB LEADER 03347nam 22006854a 450 001 9910452037303321 005 20210603013243.0 010 $a0-231-50916-2 024 7 $a10.7312/send12734 035 $a(CKB)1000000000455598 035 $a(EBL)908995 035 $a(OCoLC)818856487 035 $a(SSID)ssj0000116377 035 $a(PQKBManifestationID)11139275 035 $a(PQKBTitleCode)TC0000116377 035 $a(PQKBWorkID)10036422 035 $a(PQKB)10990155 035 $a(MiAaPQ)EBC908995 035 $a(DE-B1597)459314 035 $a(OCoLC)1013937922 035 $a(OCoLC)979742072 035 $a(DE-B1597)9780231509169 035 $a(Au-PeEL)EBL908995 035 $a(CaPaEBR)ebr10183431 035 $a(CaONFJC)MIL666618 035 $a(OCoLC)216947059 035 $a(EXLCZ)991000000000455598 100 $a20040625d2004 uy 0 101 0 $aeng 135 $aurun#---|u||u 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness, not politics$b[electronic resource] $ethe making of the gay market /$fKatherine Sender 210 $aNew York $cColumbia University Press$dc2004 215 $a1 online resource (329 p.) 225 1 $aBetween men--between women 300 $aBased on author's thesis (doctoral)--University of Massachusetts, Amherst. 311 0 $a1-322-35336-0 311 0 $a0-231-12734-0 320 $aIncludes bibliographical references (p. [287]-300) and index. 327 $tFront matter --$tCONTENTS --$tAcknowledgments --$t1. The Business and Politics of Gay Marketing --$t2. Evolution, Not Revolution --$t3. Professional Homosexuals --$t4. How Gay Is Too Gay? --$t5. Selling America's Most Affluent Minority --$t6. Neither Fish Nor Fowl --$t7. Sex Sells --$t8. Just Like You --$tAPPENDIX 1. Pitching the Gay Market --$tAPPENDIX 2. The Gay Marketers --$tNOTES --$tWORKS CITED --$tINDEX --$tBackmatter 330 $aIn a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians. 410 0$aBetween men--between women. 606 $aGay consumers$zUnited States 606 $aLesbian consumers$zUnited States 606 $aMarketing$zUnited States 608 $aElectronic books. 615 0$aGay consumers 615 0$aLesbian consumers 615 0$aMarketing 676 $a658.8/0086/64 700 $aSender$b Katherine$0934197 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452037303321 996 $aBusiness, not politics$92453054 997 $aUNINA