LEADER 00903cam0 2200277   450 
001 E600200039037
005 20210216080356.0
100   $a20080730d2008    |||||ita|0103    ba
101   $aita
102   $aIT
200 1 $aCosmofobia$fLucia Etxebarria$gtrad.Roberta Bovaia
210   $aParma$cUgo Guanda$d2008
215   $a368 p.$d22 cm
225 2 $aNarratori della fenice
410  1$1001LAEC00025280$12001 $a*Narratori della fenice
700  1$aEtxebarria$b, Lucia$3A600200049208$4070$0777239
702  1$aBovaia, Roberta$3A600200049209$4070
801  0$aIT$bUNISOB$c20210216$gRICA
850   $aUNISOB
852   $aUNISOB$j860$m139571
912   $aE600200039037
940   $aM 102 Monografia moderna SBN
941   $aM
957   $a860$b000594$gSi$d139571$racquisto$1pomicino$2UNISOB$3UNISOB$420080730092125.0$520210216080345.0$6Spinosa
996   $aCosmofobia$91685801
997   $aUNISOB

LEADER 02345nam  2200577 a 450 
001 9910778945503321
005 20200520144314.0
010   $a1-283-68847-6
010   $a0-8144-1677-2
035   $a(CKB)2550000000087020
035   $a(EBL)863944
035   $a(OCoLC)778074844
035   $a(SSID)ssj0000598686
035   $a(PQKBManifestationID)11410530
035   $a(PQKBTitleCode)TC0000598686
035   $a(PQKBWorkID)10591891
035   $a(PQKB)10587572
035   $a(Au-PeEL)EBL863944
035   $a(CaPaEBR)ebr10530655
035   $a(CaONFJC)MIL400097
035   $a(CaSebORM)9780814416761
035   $a(MiAaPQ)EBC863944
035   $a(EXLCZ)992550000000087020
100   $a20111212d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand real$b[electronic resource] $ehow smart companies live their brand promise and inspire fierce customer loyalty /$fLaurence Vincent
205   $a1st edition
210   $aNew York $cAmerican Management Association$d2012
215   $a1 online resource (273 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-1676-4 
320   $aIncludes bibliographical references and index.
327   $aAcknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
330   $aTo create an exceptional brand experience, remember that sometimes less is more.
606   $aBranding (Marketing)
606   $aCustomer loyalty
615  0$aBranding (Marketing)
615  0$aCustomer loyalty.
676   $a658.8/27
700   $aVincent$b Laurence$01574633
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910778945503321
996   $aBrand real$93851015
997   $aUNINA