LEADER 01082cam0 2200289   450 
001 E600200022414
005 20210518084329.0
100   $a20061106d2002    |||||ita|0103    ba
101   $aita
102   $aIT
200 1 $a<<Il >>consumatore centauro$eOvvero il marketing della convergenza$fYoram (Jerry) Wind$gVijay Mahajan$c; con Robert E. Gunther$c; Ed. italiana a cura di Fabio Ancarani
210   $aMilano$cETAS libri$d2002
215   $a324 p.$d22 cm
225 2 $aMarketing e vendite
410  1$1001LAEC00022887$12001 $a*Marketing e vendite
700  1$aWind$b, Yoram (Jerry)$3A600200038656$4070$0778735
702  1$aMahajan, Vijay$3A600200038655$4070
702  1$aGunther, Robert E.$3A600200038654$4070
801  0$aIT$bUNISOB$c20210518$gRICA
850   $aUNISOB
852   $aUNISOB$j330$m131887
912   $aE600200022414
940   $aM 102 Monografia moderna SBN
941   $aM
957   $a330$b001542$gSI$d131887$racquisto$1catenacci$2UNISOB$3UNISOB$420061106134412.0$520210518084315.0$6Alfano
996   $aConsumatore centauro$91691323
997   $aUNISOB