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200 1 $aPiani di marketing$ecome prepararli  e come utilizzarli al meglio$fMalcolm McDonald$gedizione italiana a cura di Sandro Castaldo e Chiara Mauri
205   $aNuova ed. aggiornata  e ampliata
210   $aMilano$cAngeli$d2010
215   $a523 p.$d23 cm
225 | $aManagement$v17
312   $a(6th edition): Marketing plans$9CFI0056257
410  0$1001RAV1482405$12001 $aManagement$v17
500 10$aMarketing plans. -$3CFI0056257$9CFIV036071$948078
620   $aIT$dMilano$3MUSL002184
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950  0$aBiblioteca Centralizzata di Ateneo$c1 v.$d 01POZZO LIB.ECON MON                3085$e 0101 0006001005    B                       1 v.$fD $h20210312$i20210312
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