LEADER 02242nam 2200541 450 001 9910797860503321 005 20231129234521.0 010 $a0-8108-8644-8 035 $a(CKB)3710000000499933 035 $a(EBL)4088472 035 $a(SSID)ssj0001570336 035 $a(PQKBManifestationID)16217896 035 $a(PQKBTitleCode)TC0001570336 035 $a(PQKBWorkID)14789194 035 $a(PQKB)10354283 035 $a(MiAaPQ)EBC4088472 035 $a(EXLCZ)993710000000499933 100 $a20151210h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGlobal advertising in a global culture /$fThomas H. P. Gould 210 1$aLanham, [Maryland] :$cRowman & Littlefield,$d2016. 210 4$dİ2016 215 $a1 online resource (251 p.) 300 $aIncludes index. 311 $a0-8108-8643-X 327 $aTitle Page; Preface; Acknowledgments; Introduction; Global History of Advertising: Part 1, before 1993; Global History of Advertising: Part 2, since 1993; Culture Transfer at Web Speed; Individualism in an Apps and Culture World; Apps and the Small Screen TV; Individualism and the Rise of the Global Consumer; Online Advertising and Risk, Elitism, and Gender; Children Consumed by Convergence via Apps; Education and Porous Cultural Borders; The Future of E-advertising; One World Agency; Index; About the Author 330 $aGould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. 606 $aAdvertising$xHistory 606 $aInternet advertising 606 $aGlobalization$xSocial aspects 606 $aCulture and globalization 615 0$aAdvertising$xHistory. 615 0$aInternet advertising. 615 0$aGlobalization$xSocial aspects. 615 0$aCulture and globalization. 676 $a659.1 700 $aGould$b Thomas H. P.$f1953-$01510405 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910797860503321 996 $aGlobal advertising in a global culture$93743032 997 $aUNINA LEADER 01553nam0 22003853i 450 001 UFE0968224 005 20251003044426.0 010 $a8838663696 100 $a20140321d2007 ||||0itac50 ba 101 | $aita 102 $ait 181 1$6z01$ai $bxxxe 182 1$6z01$an 183 1$6z01$anc$2RDAcarrier 200 1 $aLaboratorio di statistica con R$fStefano M. Iacus, Guido Masarotto 205 $a2. ed 210 $aMilano$cMcGraw-Hill$d2007 215 $aXII, 392 p.$cill.$d24 cm. 225 | $aWorkbooks 410 0$1001PUV0343235$12001 $aWorkbooks 606 $aStatistica computazionale$xStatistica matematica$xR $2FIR$3RMLC352486$9I 676 $a519.5$9$v21 700 1$aIacus$b, Stefano M.$3BVEV114074$0725042 701 1$aMasarotto$b, Guido$3UFIV050085$0382973 790 1$aIacus$b, Stefano Maria$3CFIV313401$zIacus, Stefano M. 790 1$aIacus$b, Stefano$3CFIV313402$zIacus, Stefano M. 790 1$aIacus$b, S. M.$3CFIV313403$zIacus, Stefano M. 801 3$aIT$bIT-000000$c20140321 850 $aIT-BN0095 901 $bNAP 01$cLTCAL $n$ 912 $aUFE0968224 950 0$aBiblioteca Centralizzata di Ateneo$d 01LTCAL (S) 3 B 598$e 01S 0090035985 VMA (bis 1 v. (2. copia)$fA $h20140915$i20140915$c1 v.$d 01LTCAL (S) 3 B 281$e 01S 0090032815 VMA 1 v.$fB $h20140321$i20140321 977 $a 01 996 $aLaboratorio di statistica con R$91414356 997 $aUNISANNIO