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001 TO01443227
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020   $aIT$b2006-12432               
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200 1 $aMarketing$fWilliam M. Pride, O. C. Ferrell$gedizione italiana a cura di Stefano Podesta
210   $aMilano$cEGEA$d2005
215   $aXIV, 432 p.$cill.$d28 cm
225 | $a˜I œmanuali$v26
300   $aTrad. di Alfredo Suvero.
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