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200 1 $a˜Il œconsumatore centauro, ovvero il marketing della convergenza$fYoram (Jerry) Wind, Vijay Mahajan$gcon Robert E. Gunther$gedizione italiana a cura di Fabio Ancarani
210   $aMilano$cETAS$d2002
215   $aXXVIII, 323 p.$d22 cm.
225 | $aMarketing e vendite
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790  1$aGunther$b, Robert Eric$3CFIV246108$zGunther, Robert E.
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