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181  1$6z01$ai $bxxxe  
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200 1 $aEmotional branding$ehow successful brands gain the irrational edge$fDaryl Travis (with help from Harry)$g[foreword by Richard Branson]
210   $aNew York$cCrown Business$d2000
215   $axiii, 306 p.$d24 cm
606   $aConsumatori$xComportamento$2FIR$3NAPC114884$9I
606   $aMarchi di fabbrica e di commercio$xMarketing$2FIR$3NAPC262041$9I
676   $a658.8343$9RICERCHE SUL CONSUMATORE. PREFERENZE, ATTEGGIAMENTI, REAZIONI DEL CONSUMATORE$v21
700  1$aTravis$b, Daryl$3PMIV000996$0759118
702  1$aBranson$b, Richard$3PUVV219754$4080
801  3$aIT$bIT-NA0079$c20150318
850   $aIT-BN0095          
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950  0$aBiblioteca Centralizzata di Ateneo$c1 v.$d 01AZ        (C) 00                  1355$e 01C  0080013555    N                       1 v.$fD $h20150318$i20150318
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996   $aEmotional branding$91534255
997   $aUNISANNIO