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200 1 $aEmotional branding$ehow successful brands gain the irrational edge$fDaryl Travis (with help from Harry)$g[foreword by Richard Branson]
210   $aNew York$cCrown Business$d2000
215   $axiii, 306 p.$d24 cm
606   $aConsumatori$xComportamento$2FIR$3CFIC064541$9E
606   $aMarchi di fabbrica e di commercio$xMarketing$2FIR$3RAVC285183$9I
676   $a658.8343$9RICERCHE SUL CONSUMATORE. PREFERENZE, ATTEGGIAMENTI, REAZIONI DEL CONSUMATORE$v21
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699   $aMarketing$yMercatistica
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950  0$aBiblioteca Centralizzata di Ateneo$c1 v.$d 01AZ        (C) 00                  1355$e 01C  0080013555  VMA                       1 v.$fY $h20150318$i20150318
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