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181  1$6z01$ai $bxxxe  
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200 1 $aA new brand world$e8 principles for achieving brand leadership in 21st century$fScott Bedbury with Stephen Fenichell
210   $aNew York [etc.]$cPenguin$d2003
215   $aXIX, 220 p.$d22 cm.
606   $aMarchi di fabbrica e di commercio$2FIR$3NAPC028943$9I
676   $a658.8$9GESTIONE DELLA DISTRIBUZIONE (Marketing)$v14
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702  1$aFenichell$b, Stephen$3NAPV112632
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950  0$aBiblioteca Centralizzata di Ateneo$b1 v.$c1 v.$d 01POZZO LIB.ECON MON                722$e 0101 0000056905    B                       1 v. precedente collocazione sez. DASES B  1493$fD $h20091016$i20091016
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996   $aA new brand world$91573355
997   $aUNISANNIO