LEADER 01552nam0 22003373i 450 
001 NAP0466504
005 20241115062507.0
010   $a0130471194
100   $a20090702d2004    ||||0itac50      ba
101 | $aeng
102   $aus
181  1$6z01$ai $bxxxe  
182  1$6z01$an
200 1 $aThere's no business that's not show business$emarketing in an experience culture$fBernd H. Schmitt, David L. Rogers, Karen Vrotsos
210   $aUpper Saddle River (NJ)$cFinancial Times Prentice Hall$dc2004
215   $aXXXIII, 279 p.$cill.; 24 cm.
225 | $aFinancial Times Prentice Hall books
410  0$1001UFI0420305$12001 $aFinancial Times Prentice Hall books
606   $aSpettacoli$xMarketing$2FIR$3CFIC144369$9I
676   $a659.1$9PUBBLICITÀ E RELAZIONI PUBBLICHE. PUBBLICITA'$v14
676   $a659.1$9PUBBLICITA$v21
700  1$aSchmitt$b, Bernd H.$3PUVV225345$4070$0274203
701  1$aRogers$b, David L.$3MILV150305$4070$013895
701  1$aVrotsos$b, Karen$3NAPV111270$4070$0601900
801  3$aIT$bIT-NA0079$c20090702
850   $aIT-BN0095          
912   $aNAP0466504
950  0$aBiblioteca Centralizzata di Ateneo$c1 v.$d 01AZ        (C) 00                  1336$e 01C  0080013365    N                       1 v.$fD $h20150317$i20150317$c1 v.$d 01POZZO LIB.ECON MON                1102$e 0101 0000185185    B                       1 v. (Precedente collocazione: DASES B 1144)$fN $h20090702$i20090702
977   $a 01
996   $aThere's no business that's not show business$91016816
997   $aUNISANNIO