LEADER 01655nam0 22003973i 450 001 MIL0802600 005 20251003044237.0 100 $a20180404d2009 ||||0itac50 ba 101 | $aita$aeng 102 $ait 181 1$6z01$ai $bxxxe 182 1$6z01$an 183 1$6z01$anc$2RDAcarrier 200 1 $aMarketing myopia$fdi Theodore Levitt 210 $aMilano$cStrategiqs$cIl sole 24 ore$d2009 215 $a95 p.$d21 cm 225 | $aHarvard Business Review. I classici$v1 300 $aTesto in italiano e inglese 300 $aEdizione speciale per Il sole 24 ore 300 $aSupplemento a: Il sole 24 ore Arte e cultura, n. 8/2009. 410 0$1001MIL0802602$12001 $aHarvard Business Review. I classici$v1 606 $aMarketing$2FIR$3CFIC067236$9E 676 $a001.20688$9STUDIO E CULTURA. Gestione del marketing$v22 676 $a658.8$9GESTIONE DELLA DISTRIBUZIONE.$v22 676 $a658.8$9GESTIONE DELLA DISTRIBUZIONE (MARKETING)$v23 696 $aMercatistica 699 $aMarketing$yMercatistica 700 1$aLevitt$b, Theodore$3CFIV058271$4070$0112757 801 3$aIT$bIT-000000$c20180404 850 $aIT-BN0095 901 $bNAP 01$cPOZZO LIB.$nVi sono collocati fondi di economia, periodici di ingegneria e scienze, periodici di economia e statistica e altri fondi comprendenti documenti di economia pervenuti in dono. 912 $aMIL0802600 950 0$aBiblioteca Centralizzata di Ateneo$c1 v.$d 01POZZO LIB.F. CORTI 63$e 01 0000116845E VMA 1 v.$fB $h20230710$i20230710 977 $a 01 996 $aMarketing myopia$93393646 997 $aUNISANNIO LEADER 03533nam 22006255 450 001 9910672445003321 005 20251008131237.0 010 $a9783031190896$b(electronic bk.) 010 $z9783031190889 024 7 $a10.1007/978-3-031-19089-6 035 $a(MiAaPQ)EBC7202813 035 $a(Au-PeEL)EBL7202813 035 $a(CKB)26154737200041 035 $a(DE-He213)978-3-031-19089-6 035 $a(PPN)268209316 035 $a(EXLCZ)9926154737200041 100 $a20230215d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aIntroduction to Fluorescence Sensing $eVolume 2: Target Recognition and Imaging /$fby Alexander P. Demchenko 205 $a3rd ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2023. 215 $a1 online resource (772 pages) 311 08$aPrint version: Demchenko, Alexander P. Introduction to Fluorescence Sensing Cham : Springer International Publishing AG,c2023 9783031190889 320 $aIncludes bibliographical references and index. 327 $a1. Principles of molecular recognition -- 2. Theoretical Aspects -- 3. Molecular Recognition Units in Sensor Constructions -- 4. Binding blocks and Interfaces Designed for Sensing -- 5. Probing the properties of continuous media and interfaces -- 6. Detection of Ions and Low-molecular Targets -- 7. Detection of Biological Macromolecules and Recognition of harmful microbes -- 8. Sensing Inside the Living Cells -- 9. Ex-vivo Clinical Diagnostics -- 10. Imaging in vivo -- 11. Theranostics: Combining Targeting, Imaging and Therapy -- 12. Opening new horizons. 330 $aFluorescence is the most popular technique in chemical and biological sensing because of its ultimate sensitivity, high temporal and spatial resolution and versatility that enables imaging within the living cells. It develops rapidly in the directions of constructing new molecular recognition units, new fluorescence reporters and in improving sensitivity of response up to detection of single molecules. Its application areas range from control of industrial processes to environment monitoring and clinical diagnostics. This book provides systematic knowledge of basic principles in design of fluorescence sensing and imaging techniques together with critical analysis of recent developments. Being a guide for students and young researchers, it also addresses professionals involved in active basic and applied research. Making a strong link between education, research and product development, this book discusses prospects for future progress. 606 $aMedicine$xResearch 606 $aBiology$xResearch 606 $aMeasurement 606 $aMeasuring instruments 606 $aBiophysics 606 $aBiomedical Research 606 $aMeasurement Science and Instrumentation 606 $aBiophysics 615 0$aMedicine$xResearch. 615 0$aBiology$xResearch. 615 0$aMeasurement. 615 0$aMeasuring instruments. 615 0$aBiophysics. 615 14$aBiomedical Research. 615 24$aMeasurement Science and Instrumentation. 615 24$aBiophysics. 676 $a543.56 676 $a543.56 700 $aDemchenko$b A. P$g(Aleksandr Petrovich),$0330083 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910672445003321 996 $aIntroduction to fluorescence sensing$9830169 997 $aUNINA