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200 1 $a4-D branding$ecracking the corporate code of the network economy$fThomas Gad$gwith a foreword by Richard Branson
215   $aLondon$cFinancial Times Prentice Hall, 2001.  - 183 p. :  ill.$d 25 cm.
606   $aMarchi di fabbrica e di commercio$2FIR$3NAPC028943$9I
676   $a658.8$9GESTIONE DELLA DISTRIBUZIONE (Marketing)$v14
700  1$aGad$b, Thomas$3MILV313571$4070$0770666
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950  0$aBiblioteca Centralizzata di Ateneo$b1 v.$c1 v.$d 01POZZO LIB.ECON MON                55$e 0101 0000185205    B                       1 v.  (24 cm.) precedente collocazione sez. DASES B 1119$fD $h20090626$i20090626
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