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200 10$aElectronic media criticism $eapplied perspectives /$fby Peter B. Orlik
205   $a3rd ed.
210  1$aNew York :$cRoutledge,$d2009.
215   $a1 online resource (559 p.)
225 0 $aElectronic media criticism : communication series
300   $aDescription based upon print version of record.
311   $a0-415-99537-X 
311   $a0-415-99536-1 
320   $aIncludes bibliographical references (p. [501]-530) and index.
327   $aBook Cover; Title; Copyright; Dedication; Contents; Illustrations; Critiques; Preface; 1 The Essence of Criticism; 2 Critical Functions; 3 Criticism and the Communication Process; 4 Knowledge Processing; 5 Tonal and Talent Ingredients; 6 Stage-Molding Ingredients; 7 Business Gratifications; 8 Audience Gratifications; 9 Depiction Analysis; 10 Structural Analysis; 11 Probing Ethics and Values; 12 Aesthetics and Art; 13 The Logic of Aesthetic Form; 14 Reality Programming; 15 Composite Criticism; Appendix A: Specimen Scripts; Appendix B: Suggested Exercises; Notes; Index
330   $aElectronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced underst
606   $aMass media criticism
606   $aCriticism
608   $aElectronic books.
615  0$aMass media criticism.
615  0$aCriticism.
676   $a302.23
676   $a302.231
700   $aOrlik$b Peter B.$0885578
801  0$bMiAaPQ
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801  2$bMiAaPQ
906   $aBOOK
912   $a9910454068303321
996   $aElectronic media criticism$91977481
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