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101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aGoliath strikes back $ehow traditional retailers are winning back customers from ecommerce startups /$fPeter S. Cohan
205   $a1st ed. 2020.
210  1$aNew York, New York State :$cAPress,$d[2020]
210  4$d©2020
215   $a1 online resource (XV, 175 p. 13 illus.) 
300   $aIncludes index.
311   $a1-4842-6518-1 
327   $aPart 1: Exploring Strategic Mindset by Industry -- Chapter 1: Introduction -- Chapter 2: Consumer Electronics -- Chapter 3: Video Entertainment -- Chapter 4: Newspapers -- Chapter 5: Groceries -- Chapter 6: Furniture -- Chapter 7: Logistics -- Part 2: Implications for Leaders -- Chapter 8: Leading Through Strategic Mindset -- Appendix: Notes.-.
330   $aCapturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce?s industry overhaul. Don?t get left behind.
606   $aMarketing
606   $aBusiness planning
606   $aStrategic planning
615  0$aMarketing.
615  0$aBusiness planning.
615  0$aStrategic planning.
676   $a658.8
700   $aCohan$b Peter S.$f1957-$0553394
801  0$bMiAaPQ
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801  2$bUtOrBLW
906   $aBOOK
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996   $aGoliath strikes back$93552859
997   $aUNINA

LEADER 00633nam a2200193 i 4500
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008 900219s1939    it     e      000 0 ita c
040   $aBibl. Dip.le Aggr. Scienze Economia - Sez. Settore Economico
082 04$a355.023$21119
100 1 $aPossony, Stefan$0121394
245 02$aL'economia della guerra totale /$cStefan Th. Possony.
260   $aTorino :$bEinaudi,$c1939.
300   $a250 p. ;$c22 cm
490 1 $aBiblioteca di cultura economica ;$v2
650  7$aEconomia di guerra
912   $a991004278238407536
996   $aEconomia della guerra totale$9465908
997   $aUNISALENTO