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200 14$aThe activation imperative $ehow to build brands and business by inspiring action /$fWilliam Rosen and Laurence Minsky
210  1$aLanham, Maryland :$cRowman & Littlefield,$d2017.
210  4$d©2017
215   $a1 online resource (223 pages) $ccolor illustrations
300   $aIncludes index.
311   $a1-5381-1466-6 
311   $a1-4422-5704-0 
327   $aAim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation.
606   $aBranding (Marketing)
606   $aProduct management
615  0$aBranding (Marketing)
615  0$aProduct management.
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700   $aRosen$b William$f1963-$01560789
702   $aMinsky$b Laurence
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