LEADER 01081nam a2200241 i 4500 001 991004106899707536 008 080108s1995 enk 000 0 eng d 020 $a9780194573931 035 $ab13802410-39ule_inst 040 $aDip.to Ingegneria dell'Innovazione$beng 082 0 $a428 100 1 $aGlendinning, Eric H.$0251285 245 10$aOxford English for Electrical and mechanical engineering :$bAnswer Book whith teaching notes /$cEric H. Glendinning, Norman Glendinning 260 $aOxford :$bOxford University Press,$c1995 300 $a39 p. ;$c30 cm 650 4$aEnglish$xLanguage Study 700 1 $aGlendinning, Norman $eauthor$4http://id.loc.gov/vocabulary/relators/aut$0731823 907 $a.b13802410$b19-01-09$c19-01-09 912 $a991004106899707536 945 $aLE026 428 D GLE 01.02 1995$g1$i2026000041575$lle026$nProf. Berliner / Biblioteca$op$pE13.29$q-$rn$s- $t1$u1$v0$w1$x0$y.i14917439$z19-01-09 996 $aOxford English for Electrical and mechanical engineering$91441859 997 $aUNISALENTO 998 $ale026$b08-01-08$cm$da $e-$feng$genk$h0$i0 LEADER 04207nam 22007215 450 001 9910412148703321 005 20250610110214.0 010 $a9783030488109 010 $a3030488101 024 7 $a10.1007/978-3-030-48810-9 035 $a(CKB)4100000011343343 035 $a(MiAaPQ)EBC6273726 035 $a(DE-He213)978-3-030-48810-9 035 $a(PPN)252723619 035 $a(Perlego)3481600 035 $a(MiAaPQ)EBC6263990 035 $a(MiAaPQ)EBC29093004 035 $a(EXLCZ)994100000011343343 100 $a20200713d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigitalization in the Luxury Fashion Industry $eStrategic Branding for Millennial Consumers /$fby Anna Cabigiosu 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (ix, 249 pages) 225 1 $aPalgrave Advances in Luxury,$x2662-107X 311 08$a9783030488093 311 08$a3030488098 320 $aIncludes bibliographical references and index. 327 $aChapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. "See now buy now" -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The Kering Group and the Gucci's success -- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta -- Chapter 9. Concluding considerations and directions for future research. 330 $aThe luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry. Anna Cabigiosu is Associate Professor of Strategy and Innovation Management in the Department of Management at Ca' Foscari University of Venice, Italy, where she is also the Scientific Director of the Innovation, Organization and Strategy (IOS) research center and the Executive Director of the Center for Automotive and Mobility Innovation (CAMI). She also was Director of the Master's programme in Fashion Design and Management and she is vice-director of the Master in Mobility Innovation and Management. Her research has been published in various journals, including the Strategic Management Journal, Organization Science, and Research Policy. 410 0$aPalgrave Advances in Luxury,$x2662-107X 606 $aMarketing 606 $aIndustries 606 $aConsumer behavior 606 $aBusiness 606 $aManagement science 606 $aMarketing 606 $aIndustries 606 $aConsumer Behavior 606 $aBusiness and Management 615 0$aMarketing. 615 0$aIndustries. 615 0$aConsumer behavior. 615 0$aBusiness. 615 0$aManagement science. 615 14$aMarketing. 615 24$aIndustries. 615 24$aConsumer Behavior. 615 24$aBusiness and Management. 676 $a687.0688 676 $a650 700 $aCabigiosu$b Anna$0943602 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910412148703321 996 $aDigitalization in the luxury fashion industry$92129754 997 $aUNINA