LEADER 01087nam a2200289 i 4500
001 991004025939707536
008 030227s1998    nyu           000 0 eng  
020   $a9780133712537
035   $ab11900362-39ule_inst
040   $aFac. economia$bita
082 00$a658.802
100 1 $aHooley, Graham J$0532758
245 10$aMarketing strategy and competitive positioning /$cGraham J. Hooley, John A. Saunders, Nigel F. Piercy
250   $a2. ed
260   $aNew York :$bPrentice Hall Europe,$c1998
300   $axiii, 482 p. ;$c24 cm
504   $aIncludes bibliographical references and index
650  0$aTarget marketing
650  0$aMarketing$xManagement
700 1 $aSaunders, John A
700 1 $aPiercy, Nigel
907   $a.b11900362$b12-02-19$c27-02-03
912   $a991004025939707536
945   $aLE025 ECO 658.8 HOO01.01$g1$i2025000082939$lle025$nCatalogato 2019$op$pE0.00$q-$rl$s-  $t0$u0$v0$w0$x0$y.i12163272$z27-02-03
996   $aMarketing strategy and competitive positioning$9901742
997   $aUNISALENTO
998   $ale025$b27-02-03$cm$da  $e-$feng$gnyu$h0$i1