LEADER 01235nam a2200289 i 4500
001 991004025759707536
008 030227s1998    njua          001 0 eng  
020   $a0132690853
035   $ab11900325-39ule_inst
040   $aFac. Economia$bita
082 00$a658.8$221
100 1 $aBurnett, John$0123537
245 10$aIntroduction to marketing communication :$ban integrated approach /$cJohn Burnett, Sandra Moriarty
246 14$aIntroduction to marketing communications
246 30$aMarketing communications
260   $aUpper Saddle River, N.J. :$bPrentice Hall,$cc1998
300   $a1 v. (various pagings) :$bill. (some col.) ;$c27 cm
504   $aIncludes bibliographical references and index
650  0$aCommunication in marketing
650  0$aAdvertising campaigns
700 1 $aMoriarty, Sandra Ernst$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0784865
907   $a.b11900325$b17-12-18$c27-02-03
912   $a991004025759707536
945   $aLE025 ECO 658.8 BUR03.01$g1$i2025000082946$lle025$nCatalogato 2018$op$pE0.00$q-$rl$s-  $t0$u7$v3$w7$x0$y.i12163223$z27-02-03
996   $aIntroduction to marketing communication$91746800
997   $aUNISALENTO
998   $ale025$b27-02-03$cm$da  $e-$feng$gnju$h0$i1