LEADER 00961nam a2200265 i 4500 001 991004014759707536 008 030220s1999 njua 001 0 eng 020 $a0130804347 035 $ab11898264-39ule_inst 040 $aFac. Economia$bita 082 00$a658.84 100 1 $aRoberts, Mary Lou$0460495 245 10$aDirect marketing management /$cMary Lou Roberts, Paul D. Berger 250 $a2. ed 260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc1999 300 $axviii, 447 p. :$bill. ;$c24 cm 504 $aInclude bibliografia e indice 650 4$aVendite$xGestione 700 1 $aBerger, Paul D 907 $a.b11898264$b20-02-19$c20-02-03 912 $a991004014759707536 945 $aLE025 ECO 658.8 ROB01.02$g1$i2025000085695$lle025$nCatalogato 2019$op$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i1216060x$z20-02-03 996 $aDirect marketing management$9901629 997 $aUNISALENTO 998 $ale025$b20-02-03$cm$da $e-$feng$gnju$h0$i1