LEADER 00908nam a2200241 i 4500
001 991003995119707536
008 030204s2002    nyu           000 0 eng  
020   $a041523039X
035   $ab11894374-39ule_inst
040   $aFac. Economia$bita
082 00$a658.802
100 1 $aVarey, Richard J$0784862
245 10$aMarketing communication :$bprinciples and practice /$cRichard J. Varey
260   $aNew York :$bRoutledge,$c2002
300   $axxv, 389 p. ;$c26 cm
504   $aIncludes bibliographical references and index
650  0$aCommunication in marketing
907   $a.b11894374$b18-02-19$c04-02-03
912   $a991003995119707536
945   $aLE025 ECO 658.8 VAR02.01$g1$i2025000085626$lle025$nCatalogato 2019$op$pE119.14$q-$rl$s-  $t0$u7$v5$w7$x0$y.i12153977$z04-02-03
996   $aMarketing communication$91746795
997   $aUNISALENTO
998   $ale025$b04-02-03$cm$da  $e-$feng$gnyu$h0$i1