LEADER 00841nam a2200217 i 4500 001 991003855289707536 008 080509s1968 it 00 ita 035 $ab13761420-39ule_inst 040 $aDip.to Filologia Class. e Scienze Filosofiche$bita 100 1 $aPascoli, Giovanni$0152621 245 10$aCenturio /$cGiovanni Pascoli ; commento, saggio critico e indici a cura di Giulio Puccioni 260 $aRoma :$bEdizioni dell'ateneo,$c1968 300 $a109 p. ;$c21 cm 500 $aBibliografia: p. 100-104 700 1 $aPuccioni, Giulio 907 $a.b13761420$b28-01-14$c05-09-08 912 $a991003855289707536 945 $aLE007 851 PAS 01.09$g1$i2007000150092$lle007$o-$pE0.00$q-$rn$so $t0$u0$v0$w0$x0$y.i14821229$z05-09-08 996 $aCenturio$9556005 997 $aUNISALENTO 998 $ale007$b05-09-08$cm$da $e-$fita$git $h0$i0 LEADER 02199nam 22004451 450 001 9910132456103321 005 20200514202323.0 010 $a9781849664622 010 $a1849664625 024 7 $a10.5040/9781849664622 035 $a(CKB)3680000000164641 035 $a(OCoLC)779696131 035 $a(UkLoBP)bpp09257362 035 $a(UkLoBP)BP9781849664622BC 035 $a(EXLCZ)993680000000164641 100 $a20140929d2011 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aRating the Audience $ethe business of media /$fMark Balnaves, Tom O'Regan with Ben Goldsmith 210 1$aLondon :$cBloomsbury Academic,$d2011. 215 $a1 online resource (xvi, 272 pages) 320 $aIncludes bibliographical references and index. 330 $a"Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals."--Bloomsbury Publishing. 606 $aInternet users$xMeasurement 606 $aMass media$xAudiences 615 0$aInternet users$xMeasurement. 615 0$aMass media$xAudiences. 700 $aBalnaves$b Mark$0613992 702 $aGoldsmith$b Ben 702 $aO'Regan$b Tom 801 0$bUtOrBLW 801 1$bUtOrBLW 801 2$bUkLoBP 906 $aBOOK 912 $a9910132456103321 996 $aRating the Audience$91990134 997 $aUNINA