LEADER 01061nam a2200277 i 4500 001 991003832149707536 005 20030103110701.0 008 020807s2000 it ||| | ita 020 $a8883351266 035 $ab11871118-39ule_inst 035 $aPRUMB66022$9ExL 040 $aDip.to SSSC$bita 082 0 $a303.4 100 1 $aProcacci, Giovanna$0123242 245 10$aMutamento sociale e identitą :$bla sociologia di fronte alla contemporaneitą /$ca cura di Giovanna Procacci, Nino Salomone 260 $aMilano :$bGuerini Studio,$c2000 300 $a250 p. ;$c23 cm. 490 0 $aCollana del Dipartimento di studi sociali e politici, Universitą degli studi di Milano 650 4$aMutamento sociale 700 1 $aSalomone, Nino 907 $a.b11871118$b28-04-17$c03-01-03 912 $a991003832149707536 945 $aLE021 DI9BISA20$g1$i2021000148811$lle021$o-$pE0.00$q-$rl$s- $t0$u1$v0$w1$x0$y.i12124758$z03-01-03 996 $aMutamento sociale e identitą$9900827 997 $aUNISALENTO 998 $ale021$b01-01-02$cm$da $e-$fita$git $h0$i1 LEADER 03193nam 2200409 450 001 9910794109903321 005 20220602123743.0 010 $a9781119689133 010 $a1-119-68910-4 010 $a1-119-68913-9 035 $a(CKB)4100000011341250 035 $a(MiAaPQ)EBC6260955 035 $a(EXLCZ)994100000011341250 100 $a20201105d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aGreener marketing /$fJohn Grant 210 1$aWest Sussex, England :$cWiley,$d[2020] 210 4$d©2020 215 $a1 online resource (viii, 257 pages) 300 $aIncludes index. 311 $a1-119-68911-2 330 $a"This timely book is a sequel to John Grant?s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big." -- Publisher's description. 606 $aGreen marketing 615 0$aGreen marketing. 676 $a658.802 700 $aGrant$b John$f1964-$0772704 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910794109903321 996 $aGreener marketing$93712425 997 $aUNINA