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008 190524s2016    nyua     b    001 0 eng d
020   $a9781631571107
035   $ab14369229-39ule_inst
040   $aBibl. Dip.le Aggr. Ingegneria Innovazione - Sez. Ingegneria Innovazione$beng
082   $a658.84$221
100 1 $aKumar, Dinesh$0737980
245 14$aThe connected consumer /$cDinesh Kumar
264  1$aNew York, NY :$bBusiness Expert,$c2016
300   $a[iii] leaves of plates, 160 p. :$bill. ;$c23 cm
504   $aIncludes bibliographical references and index
505 0 $aTraditional marketing faces a challenge today -- The age of E-commerce -- The connected customer  -- The connected company -- Data mining and analytics -- Marketing communications for the connected consumer -- Measuring web equity -- Future of consumer behavior
650  0$aInternet marketing
650  0$aConsumer behavior
650  0$aElectronic commerce
907   $a.b14369229$b04-03-20$c25-06-19
912   $a991003670629707536
945   $aLE026 658.84 D KUM 01.01 C.1 2016$cC.1$g1$i2026000130927$lle026$nProf. Corallo / Biblioteca$op$pE40.92$q-$rn$s-  $t1$u0$v0$w0$x0$y.i15894666$z25-06-19
945   $aLE026 658.84 D KUM 01.01 C.2 2016$cC.2$g1$i2026000130934$lle026$nProf. Corallo / Biblioteca$op$pE40.92$q-$rl$s-  $t0$u0$v0$w0$x0$y.i15894848$z26-06-19
996   $aConnected consumer$91750193
997   $aUNISALENTO
998   $ale026$b24-05-19$cm$da  $e-$feng$gnyu$h4$i0