LEADER 01053nam a22002771i 4500 001 991003660359707536 005 20031013140746.0 008 031111s1958 fr |||||||||||||||||fre 035 $ab12457693-39ule_inst 035 $aARCHE-049098$9ExL 040 $aDip.to Lingue$bita$cA.t.i. Arché s.c.r.l. 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K. Pradeep, Andrew Appel, Stan Sthanunathan 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d[2019] 210 4$d©2019 215 $a1 online resource (267 pages) 300 $aIncludes index. 311 $a1-119-48406-5 330 $aGet on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)?twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here?whether we use them or not. This book helps you lean into the curve and take advantage of AI?s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the ?what? to show you the ?how?: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman?s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board. 606 $aMarketing$xTechnological innovations 606 $aArtificial intelligence 606 $aMachine learning 615 0$aMarketing$xTechnological innovations. 615 0$aArtificial intelligence. 615 0$aMachine learning. 676 $a658.80028563 700 $aPradeep$b A. K.$01678339 702 $aAppel$b Andrew$f1964- 702 $aSthanunathan$b Stan 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820417503321 996 $aAI for marketing and product innovation$94045908 997 $aUNINA