LEADER 05181nam 2200685 450 001 9910460631203321 005 20200909225244.0 010 $a1-78441-931-1 035 $a(CKB)3710000000410181 035 $a(EBL)2054907 035 $a(SSID)ssj0001561453 035 $a(PQKBManifestationID)16203940 035 $a(PQKBTitleCode)TC0001561453 035 $a(PQKBWorkID)14832898 035 $a(PQKB)11483775 035 $a(MiAaPQ)EBC2054907 035 $a(Au-PeEL)EBL2054907 035 $a(CaPaEBR)ebr11055517 035 $a(CaONFJC)MIL784697 035 $a(OCoLC)912318870 035 $a(EXLCZ)993710000000410181 100 $a20150527h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aBrand meaning management /$fedited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others] 205 $aFirst edition. 210 1$aBingley, England :$cEmerald,$d2015. 210 4$d©2015 215 $a1 online resource (338 p.) 225 0 $aReview of Marketing Research,$x1548-6435 ;$vVolume 12 300 $a"Emerald Books"--Cover. 311 $a1-78441-932-X 320 $aIncludes bibliographical references. 327 $aFront Cover; Brand Meaning Management; Copyright page; Contents; List of Contributors; Editorial Advisory Board; Series Introduction: Meaning of Research and Research on (Brand) Meaning; Overview; Publication Mission; Special Issues on Critical and Emerging Areas; Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management; Brand Meaning Makers; Marketer-Derived Brand Narratives and Brand Meaning; Celebrities and Brand Meaning; Consumers as Brand Meaning Makers; Culture and Brand Meaning; Meaning Management Outcomes; Brands and Social Relationships 327 $aBrand Identification and AttachmentBrand Evangelism; Meaning Management and Brand Transgressions; Exchange versus Communal Brand Relationships; Violating the Basis for Brand Attachment; Violations of Honor Values; Unanswered Questions; Brand Relationship Evolution; Establishing, Strengthening, Augmenting, and Revitalizing Brand Meaning; Drivers of Brand Attachment; Extensions to B2C Markets; Brand Architecture Design; References; What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative; Introduction; Background; Brand Narratives as Stories 327 $aTwo Pretests of the Extent of Creative LicenseConsumers are "More Gullible than Suspicious"; Study 1; Method; Results; Study 2; Method; Results; Study 3; Method; Results; Discussion; General Discussion; Notes; References; APPENDIX; Managing Brand Meaning through Celebrity Endorsement; Theoretical Development; Self-Brand Connections; Celebrity as Source of Meaning; Brand Symbolism; Study 1; Method; Participants; Procedure; Independent Variables; Dependent Variable; Manipulation Checks; Results; Manipulation Checks; Hypotheses 1 and 2; Hypothesis 3; Discussion of Results from Study 1 327 $aSelf-Enhancement MotivesStudy 2; Method; Participants; Procedure; Independent and Dependent Variables; Manipulation Checks; Results; Manipulation Checks; Hypotheses Tests; Discussion of Results from Study 2; Conclusion; Notes; References; Brand Remixing: 3D Printing the Nokia Case; Brands: Private versus Communal Assets; The Rise of Remixing; Prior Research; The Impact of Remixing; The Nokia Case; 3D Printing Overview; Customizing the Lumia 820; Analysis of Remixing Activity by Users; Impact of Nokia's Remixing Initiative; Implications for Brand Management Thought and Practice 327 $aImplications for Brand ScholarsImplications for Brand Managers; Conclusion; Notes; References; Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets; What is Cultural Equity?; Consumer Responses to Brands and Cultural Equity; Positive Cultural Equity of Iconic Brands; Negative Cultural Equity of Iconic Brands; Simultaneous Activation of Two Cultures (or Bicultural Priming); Evoking a Culture Defense Mindset; Salience of Intercultural Competition; Cultural Equity for Which Group?; The Building Blocks of Cultural Equity 327 $aCountry (or Region) of Origin Associations 330 $aNoted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. 410 0$aReview of Marketing Research 606 $aMarketing$xManagement 606 $aBrand name products 608 $aElectronic books. 615 0$aMarketing$xManagement. 615 0$aBrand name products. 676 $a658.8 702 $aMacInnis$b Deborah J. 702 $aPark$b C. Whan 702 $aAgarwal$b Megha$f1982- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460631203321 996 $aBrand meaning management$91922553 997 $aUNINA LEADER 00936nam a2200253 i 4500 001 991003638139707536 005 20020506102934.0 008 000704s1961 us ||| | eng 035 $ab10535299-39ule_inst 035 $aEXGIL124391$9ExL 040 $aBiblioteca Interfacoltà$bita 082 0 $a822.33 100 1 $aCraig, Hardin$0196800 245 12$aA new look at Shakespeare's quartos /$cHardin Graig 260 $aStanford (Calif.) :$bStanford University Press,$c1961 300 $aVI, 134 p. ;$c23 cm. 490 0 $aStanford studies in language and literature ;$v22 650 4$aShakespeare, William 907 $a.b10535299$b21-02-17$c27-06-02 912 $a991003638139707536 945 $aLE002 In. I E 12$g1$i2002000916358$lle002$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i10614655$z27-06-02 996 $aNew look at Shakespeare's quartos$9217535 997 $aUNISALENTO 998 $ale002$b01-01-00$cm$da $e-$feng$gus $h2$i1 LEADER 08271oam 22016094 450 001 9910958627603321 005 20250426110126.0 010 $a9786613860590 010 $a9781455252244 010 $a1455252247 010 $a9781455256280 010 $a1455256285 010 $a9781283548144 010 $a1283548143 010 $a9781455254262 010 $a1455254266 035 $a(CKB)2550000000102470 035 $a(EBL)1586916 035 $a(SSID)ssj0000654944 035 $a(PQKBManifestationID)12295085 035 $a(PQKBTitleCode)TC0000654944 035 $a(PQKBWorkID)10674172 035 $a(PQKB)10323822 035 $a(SSID)ssj0001107450 035 $a(PQKBManifestationID)11668502 035 $a(PQKBTitleCode)TC0001107450 035 $a(PQKBWorkID)11081819 035 $a(PQKB)11329990 035 $a(MiAaPQ)EBC1586916 035 $a(Au-PeEL)EBL1586916 035 $a(CaPaEBR)ebr10557171 035 $a(CaONFJC)MIL386059 035 $a(OCoLC)867926690 035 $a(IMF)CFBREE 035 $a(IMF)CFBREA 035 $aCFBREA 035 $a(EXLCZ)992550000000102470 100 $a20020129d2011 uf 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aClosing a Failed Bank : $eResolution Practices and Procedures /$fDavid Parker 205 $a1st ed. 210 1$aWashington, D.C. :$cInternational Monetary Fund,$d2011. 215 $a1 online resource (668 p.) 300 $aDescription based upon print version of record. 311 08$a9781616350277 311 08$a161635027X 320 $aIncludes bibliographical references. 327 $aCover Page; Title Page; Copyright Page; Boxes; Figures; Tables; Closing a failed bank : resolution practices and procedures; Contents; Acknowledgments; Preface; Chapter 1 Introduction; Legal Framework; 1.1. Contrasting a Special Bank Insolvency Regime with Commercial Bankruptcy Law; Deposit Insurance during Bank Failures; Media and Public Relations; Chapter Summaries; Chapter 2 Problem Bank Resolution and Supervision; 2.1. Decision Tree for Problem Bank Resolution; Problem Bank Supervision; 2.1. What Makes a Problem Bank? 327 $a2.1. Examples of Informal and Formal Supervisory and Enforcement Actions 2.2. U.S. Prompt Corrective Action Capital Categories; 2.2. Bank Intervention Flow Chart; Problem Bank Resolution; Chapter 3 Bank Intervention Procedures; Duties and Responsibilities of Intervention Team; Advance Preparation for Intervention; 3.1. Intervention Staffing; 3.1. Intervention Documents; Immediate Actions at Intervention; Annex 3.1. Functional Area Checklists*; Annex 3.2. Sample Problem Bank Resolution Action Plan*; Annex 3.3. Intervention Organizational Chart 327 $aAnnex 3.4. Publication Notice of Appointment of Conservator or Receiver*Annex 3.5. Notice for Registration at the Appropriate Court*; Annex 3.6. Door Notice of Appointment of Conservator or Receiver*; Annex 3.7. Notice to General Director of Appointment of Conservator or Receiver*; Annex 3.8. Notice to Correspondents of Appointment of Conservator or Receiver*; Annex 3.9. Notice to Bank Employees of Appointment of Conservator or Receiver*; Annex 3.10. Employee Code of Conduct and Confidentiality Agreement* 327 $aAnnex 3.11. Notice to Shareholders, Depositors, Borrowers and Vendors of Appointment of Conservator or Receiver*Annex 3.12. Initial Information; Annex 3.13. Outline for Initial Intervened Bank Employees Meeting; Annex 3.14. Sample Press Releases; Annex 3.15. Questions and Answers for the Press related to [Failed Bank]*; Annex 3.16. Telephone Script (Liquidation)*; Annex 3.17. Bank Intervention Managers Book Table of Contents*; Annex 3.18. Inventory Book of Assets and Liabilities; Annex 3.19. Estimated Loss in Assets Form*; Annex 3.20. Cash Count Sheets*; Annex 3.21. Asset Review Sheet* 327 $aAnnex 3.22. Bank Account Reconciliation Guidelines Annex 3.23. Subsidiary Due Diligence Review Checklist*; Annex 3.24. Business and Disposition Plan; Chapter 4 Conservatorship Operations; 4.1. Placing a Bank in Conservatorship; Annex 4.1. Funds Flow Analysis; Annex 4.2. Contingency Funding Plan Summary*; Operations and Policies; Immediate Concerns; Ongoing Operations; Chapter 5 Final Resolution; 5.1. Open Bank Assistance; Resolution Preparation; Marketing Strategy; 5.1. Summary of a Typical Purchase and Assumption Transaction; 5.2. Assuming Bank Purchase and Assumption Example 327 $a5.3. "Bridge" Bank Purchase and Assumption Example 330 3 $aThis manual addresses problem bank resolution from the time a bank is identified as being in financial trouble through intervention to liquidation. It comes with an interactive CD-Rom from which users can download and tailor documents to use in their own closing processes. The book draws on the author?s lengthy career as a bank liquidator for the Federal Deposit Insurance Corporation and Resolution Trust Corporation and his worldwide consulting experience with the IMF and other international organizations. 410 0$aBooks 606 $aBank failures 606 $aLiquidation 606 $aBanks and Banking$2imf 606 $aFinance: General$2imf 606 $aFinancial Risk Management$2imf 606 $aPublic Finance$2imf 606 $aIndustries: Financial Services$2imf 606 $aCorporate Finance$2imf 606 $aBanks$2imf 606 $aDepository Institutions$2imf 606 $aMicro Finance Institutions$2imf 606 $aMortgages$2imf 606 $aFinancial Institutions and Services: Government Policy and Regulation$2imf 606 $aTaxation, Subsidies, and Revenue: General$2imf 606 $aFinancial Institutions and Services: General$2imf 606 $aPublic Administration$2imf 606 $aPublic Sector Accounting and Audits$2imf 606 $aBanking$2imf 606 $aEconomic & financial crises & disasters$2imf 606 $aFinance$2imf 606 $aPublic finance & taxation$2imf 606 $aFinancial services law & regulation$2imf 606 $aBank resolution$2imf 606 $aLoans$2imf 606 $aBank liquidation$2imf 606 $aLegal support in revenue administration$2imf 606 $aFinancial crises$2imf 606 $aFinancial institutions$2imf 606 $aRevenue administration$2imf 606 $aBank deposits$2imf 606 $aFinancial services$2imf 606 $aBanks and banking$2imf 606 $aCrisis management$2imf 606 $aRevenue$2imf 606 $aFinancial services industry$2imf 607 $aUnited States$2imf 615 0$aBank failures. 615 0$aLiquidation. 615 7$aBanks and Banking 615 7$aFinance: General 615 7$aFinancial Risk Management 615 7$aPublic Finance 615 7$aIndustries: Financial Services 615 7$aCorporate Finance 615 7$aBanks 615 7$aDepository Institutions 615 7$aMicro Finance Institutions 615 7$aMortgages 615 7$aFinancial Institutions and Services: Government Policy and Regulation 615 7$aTaxation, Subsidies, and Revenue: General 615 7$aFinancial Institutions and Services: General 615 7$aPublic Administration 615 7$aPublic Sector Accounting and Audits 615 7$aBanking 615 7$aEconomic & financial crises & disasters 615 7$aFinance 615 7$aPublic finance & taxation 615 7$aFinancial services law & regulation 615 7$aBank resolution 615 7$aLoans 615 7$aBank liquidation 615 7$aLegal support in revenue administration 615 7$aFinancial crises 615 7$aFinancial institutions 615 7$aRevenue administration 615 7$aBank deposits 615 7$aFinancial services 615 7$aBanks and banking 615 7$aCrisis management 615 7$aRevenue 615 7$aFinancial services industry 700 $aParker$b David$0375448 712 02$aInternational Monetary Fund. 801 0$bDcWaIMF 906 $aBOOK 912 $a9910958627603321 996 $aClosing a Failed Bank$94371387 997 $aUNINA