LEADER 01015nam a2200253 i 4500
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008 080409s2007    it            00    ita d
020   $a9788883638930
035   $ab1371241x-39ule_inst
040   $aSet. Economia - SAGA$bita
082 04$a658.8
100 1 $aCova, Bernard$0438038
245 10$aMarketing non-convenzionale :$bviral, guerrilla, tribal e i 10 principi fondamentali del marketing postmoderno /$cBernard Cova ; pref. di M. Sala
260   $aMilano :$bIl Sole 24 Ore,$c2007
300   $axiv, 278 p. ;$c21 cm
440   $aMarketing e comunicazione
504   $aBibliografia: p. 271-278
650 04$aMarketing$xMetodi e tecniche
907   $a.b1371241x$b28-01-14$c09-04-08
912   $a991003542969707536
945   $aLE025 ECO 658.8 COV01.01$g1$i2025000217065$lle025$nProf. Guido$o-$pE29.00$q-$rl$s-  $t0$u17$v6$w17$x0$y.i14752530$z15-05-08
996   $aMarketing non-convenzionale$91230712
997   $aUNISALENTO
998   $ale025$b09-04-08$cm$da  $e-$fita$git $h0$i0