LEADER 01099nam a2200277 i 4500
001 991003336799707536
008 031111s2000    xx            000 0 eng  
020   $a1865082317
035   $ab12412727-39ule_inst
040   $aSet. Economia$bita
082 0 $a659.1019
100 1 $aSutherland, Max$0456173
245 10$aAdvertising and the mind of the consumer :$bwhat works, what doesn't, and why /$cMax Sutherland and Alice K. Sylvester
250   $a2nd ed.
260   $aSt. Leonards, NSW :$bAllen & Unwin,$c2000
300   $axv, 326 p. :$bill. ;$c23 cm
504   $aIncludes bibliographical references (p. 304-315) and index
650  0$aAdvertising$xPsychological aspects
650  0$aConsumer behavior
700 1 $aSylvester, Alice K.
907   $a.b12412727$b21-09-06$c11-11-03
912   $a991003336799707536
945   $aLE025 659 SUT01.01 [smarrito 2004]$g1$i2025000089884$lle025$op$pE17.22$q-$rl$sm  $t0$u0$v0$w0$x0$y.i12899975$z13-11-03
996   $aAdvertising and the mind of the consumer$9167176
997   $aUNISALENTO
998   $ale025$b11-11-03$cm$da  $e-$feng$gxx $h0$i1