LEADER 03786nam a2200361Ii 4500 001 991003240959707536 008 070802s2003 ne a sb 001 0 eng d 020 $a9780750677325 020 $a0750677325 035 $ab1365388x-39ule_inst 037 $a98498:98501$bElsevier Science & Technology$nhttp://www.sciencedirect.com 040 $aBibl. Dip.le Aggr. Ingegneria Innovazione - Sez. Ingegneria Innovazione$beng 082 04$a658.575$222 100 1 $aAnnacchino, Marc A.$0627463 245 10$aNew product development$h[e-book] :$bfrom initial idea to product management /$cMarc A. Annacchino 260 $aAmsterdam ;$aBoston, MA :$bButterworth-Heinemann,$c2003 300 $axxxii, 567 p. :$bill. ;$c24 cm. +$eCD-ROM (4 3/4 in.) 504 $aIncludes bibliographical references and index 505 0 $aThe Business, The Objective; The Market Opportunity; Refinement of the Business Concept Into a Product; The Product and Business Plan; Justifying a Program, the Accounting Viewpoint; Starting Out; Prosecuting the Plan; Manufacturing Development; The Pre-launch Checklist; The Launch; The Pursuit and Product Management; Perspectives on New Product Development 520 $aMarc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use. This book and accompanying tool set is the best investment you can make to ensure new product success! *Contains CD-ROM with over 50 software tools needed to implement programs *Presents a unique multidimensional perspective that comes from 26 years of experience and over 40 real implementations *Provides readers with blueprints for organizing and documenting their development programs 533 $aElectronic reproduction.$bAmsterdam :$cElsevier Science & Technology,$d2007.$nMode of access: World Wide Web.$nSystem requirements: Web browser.$nTitle from title screen (viewed on July 25, 2007).$nAccess may be restricted to users at subscribing institutions 650 0$aNew products$xPlanning 650 0$aProduct management 655 7$aElectronic books.$2local 776 1 $cOriginal$z0750677325$z9780750677325$w(DLC) 2003051881$w(OCoLC)52214464 856 40$3Referex$uhttp://www.sciencedirect.com/science/book/9780750677325$zAn electronic book accessible through the World Wide Web; click for information 856 42$zPublisher description$uhttp://catdir.loc.gov/catdir/description/els031/2003051881.html 856 41$zTable of contents$uhttp://www.loc.gov/catdir/toc/els031/2003051881.html 907 $a.b1365388x$b03-03-22$c24-01-08 912 $a991003240959707536 996 $aNew product development$91212746 997 $aUNISALENTO 998 $ale026$b24-01-08$cm$d@ $e-$feng$gne $h0$i0