LEADER 01661nam 2200433Ia 450 001 996387576803316 005 20200824132254.0 035 $a(CKB)4940000000083733 035 $a(EEBO)2240912898 035 $a(OCoLC)ocm21511038e 035 $a(OCoLC)21511038 035 $a(EXLCZ)994940000000083733 100 $a19900511d1630 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 10$aWoodhouse 1630$b[electronic resource] $ean almanacke or prognostication for the yeere of our redemption 1630, being the second after leape yeare : contayning sundry rules, notes and directions necessary for most sorts of men, seruing indifferently for all this kingdome of Britaine, but more especially for the ancient citie of Chichester and the southerne parts /$fby Iohn Woodhouse .. 210 $aLondon $cPrinted for the Companie of Stationers$d[1630] 215 $a[40] p. $cill 300 $aSecond part has special t.p. 300 $aDate of imprint suggested by STC (2nd ed.). 300 $aSignatures: [A]-B? 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Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected. Only offers that provide understandable and credible solutions for your own pain points can prevail. In this book, you will learn to use essential knowledge from consumer and brand psychology to move step by step from customer-relevant problems to promising solutions. For analog and digital products, b2b customers and consumers. With proven tips, inspiring techniques, formulation examples and canvasses for your innovation workshop. The content Customer Centricity - more than customer orientation Product development in agile times Understanding customers - consumer psychology for innovators Developing products step by step The target groups Problem owners and product managers Market researchers The author Ute Rademacher has more than 20 years of experience in qualitative-psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to zink supplements. The translation was done with the help of artificial intelligence. 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