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200 00$aBrand Bible$b[electronic resource] $ethe complete guide to building, designing, and sustaining brands /$fedited by Debbie Millman ; Rodrigo Corral Design
205   $a1st edition
210   $aBeverly, Mass. $cRockport Publishers$dc2012
215   $a1 online resource (313 p.)
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-59253-726-X 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands.
330   $aBrand Bible is a comprehensive resource on brand design fundamentals.
517 3 $aComplete guide to building, designing, and sustaining brands
606   $aBranding (Marketing)
606   $aBrand name products
608   $aElectronic books.
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