LEADER 02727nam 22005774a 450 001 9910143588203321 005 20170815110550.0 010 $a1-119-20930-7 010 $a1-282-34549-4 010 $a9786612345494 010 $a0-470-06094-8 035 $a(CKB)1000000000357104 035 $a(EBL)291272 035 $a(OCoLC)128163750 035 $a(SSID)ssj0000114383 035 $a(PQKBManifestationID)11129881 035 $a(PQKBTitleCode)TC0000114383 035 $a(PQKBWorkID)10102787 035 $a(PQKB)10543296 035 $a(MiAaPQ)EBC291272 035 $a(EXLCZ)991000000000357104 100 $a20061010d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand vision$b[electronic resource] $ehow to energize your team to drive business growth /$fDavid Taylor 210 $aChichester, West Sussex, England ;$aHoboken, NJ $cJohn Wiley & Sons$dc2006 215 $a1 online resource (288 p.) 300 $aDescription based upon print version of record. 311 $a0-470-02835-1 320 $aIncludes bibliographical references (p. [253] - 254) and index. 327 $aIntroduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping. 330 $aDavid Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:Searching fo 606 $aBrand name products 606 $aProduct management 606 $aEmployee motivation 608 $aElectronic books. 615 0$aBrand name products. 615 0$aProduct management. 615 0$aEmployee motivation. 676 $a658.827 700 $aTaylor$b David$f1964-$0892603 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910143588203321 996 $aBrand vision$92244954 997 $aUNINA LEADER 01877nam a2200289 i 4500 001 991002193019707536 008 070301s19991999it a 001 0 eng d 020 $a8878141577 035 $ab13489860-39ule_inst 040 $aDip.to Beni Culturali$bita 111 2 $aConvegno internazionale della ceramica$n<30. ;$d1997 ;$cAlbisola>$0183655 245 12$a["Contenitori da trasporto e da magazzino tra Tardo Antico e Basso Medioevo] :$batti [del] XXX Convegno internazionale della ceramica, : Albisola, $n16 - 17 - 18 maggio 1997 ; ["Penisola Iberica e Italia : rapporti e influenze nella produzione ceramica dal Medioevo al XVII secolo"] : atti [del] XXXI Convegno internazionale della ceramica : Albisola, 29 - 31 maggio 1998 /$cCentro ligure per la storia della ceramica, Albisola 246 15$a["Penisola Iberica e Italia :$brapporti e influenze nella produzione ceramica dal Medioevo al XVII secolo"] : atti [del] XXXI Convegno internazionale della ceramica :$gAlbisola, $n29 - 31 maggio 1998 260 $aFirenze :$bAll'insegna del giglio,$cc1999 300 $a376 p. :$bill. ;$c24 cm 500 $aTitoli propri dal front. e da p. [149] 650 4$aCeramiche$xMedioevo$vCongresso 650 4$aCeramiche$zPenisola Iberica$ySecc. 6. - 17. 650 4$aCeramiche$zItalia$ySecc. 6. - 17. 710 2 $aCentro ligure per la storia della ceramica, Albisola$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0732997 711 2 $aConvegno internazionale della ceramica$n<31. ;$d1998 ;$cAlbisola> 907 $a.b13489860$b14-10-16$c01-03-07 912 $a991002193019707536 945 $aLE001 AR IX 101/30$g1$i2001000009879$lle001$op$pE45.00$q-$rl$sm $t0$u0$v0$w0$x0$y.i1438338x$z01-03-07 996 $aContenitori da trasporto e da magazzino tra Tardo Antico e Basso Medioevo :$91747004 997 $aUNISALENTO 998 $ale001$b01-03-07$cm$da $e-$fita$git $h0$i0