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040   $aDip. SSC$bita
082 0 $a069
100 1 $aKotler, Neil$0147959
245 10$aMarketing dei musei :$bobiettivi, traguardi, risorse /$cNeil Kotler, Philip Kotler ; a cura di Cesare Annibaldi
260   $aTorino : Einaudi,$c2004
300   $aXXXVIII, 524 p. ;$c21 cm
440  0$aBiblioteca Einaudi ;$v182
650  4$aMusei$xOrganizzazione
700 1 $aKotler, Philip$eauthor$4http://id.loc.gov/vocabulary/relators/aut$034994
700 1 $aAnnibaldi, Cesare
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912   $a991001836149707536
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996   $aMarketing dei musei$9480958
997   $aUNISALENTO
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