LEADER 01106nam a2200277 i 4500 001 991001804349707536 008 120830s2012 enk 00 eng d 020 $a9781780529127 035 $ab14073274-39ule_inst 040 $aDip.to Scienze dell'economia$bita 082 04$a658.8 245 00$aSpecial issue :$bToward a better understanding of the role of value in markets and marketing /$cedited by Stephen L. Vargo, Robert F. Lusch 246 30$aToward a better understanding of the role of value in markets and marketing 260 $aBingley :$bEmerald,$c2012 300 $axv, 252 p. ;$c24 cm 440 0$aReview of marketing research ;$v9 504 $aContiene bibliografia 650 04$aMarketing$xTeorie 700 1 $aVargo, Stephen L 700 1 $aLusch, Robert F 907 $a.b14073274$b28-01-14$c10-09-12 912 $a991001804349707536 945 $aLE025 ECO 658.8 VAR01.01$g1$i2025000260610$lle025$nProf. Guido$o-$pE97.95$q-$rl$s- $t0$u0$v0$w0$x0$y.i15469724$z13-12-12 996 $aSpecial issue$9239946 997 $aUNISALENTO 998 $ale025$b10-09-12$cm$da $e-$feng$genk$h0$i0