LEADER 00973nam a2200253 i 4500 001 991001793229707536 008 060725s2006 it 00 0 ita d 020 $a8871922859 035 $ab13428159-39ule_inst 040 $aSet. Economia - SAGA$bita 082 0 $a658.8 100 1 $aShaw, Robert$0375522 245 10$aMaerketing payback :$bil contributo del marketing alla redditivitą dell'impresa /$cRobert Shaw, David Merrick 260 $aMilano :$bPearson education,$c2006 300 $aX, 484 p. ;$c24 cm 440 0$aFinancial times 650 4$aMarketing 700 1 $aMerrick, David$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0602770 907 $a.b13428159$b02-04-14$c25-07-06 912 $a991001793229707536 945 $aLE025 ECO 658.8 SHA01.01$g1$i2025000203181$lle025$o-$pE42.00$q-$rl$s- $t0$u1$v0$w1$x0$y.i14275065$z25-07-06 996 $aMaerketing payback$91462332 997 $aUNISALENTO 998 $ale025$b25-07-06$cm$da $e-$fita$git $h0$i0