LEADER 01041nam a2200253 i 4500 001 991001749359707536 008 120611s2012 it b 000 0 ita d 020 $a9788837225155 035 $ab14063670-39ule_inst 040 $aDipartimento di Studi Umanistici$bita 082 $a226.306 100 1 $aRescio, Mara$0477151 245 13$aLa famiglia alternativa di Gesù :$bdiscepolato e strategie di trasformazione sociale nel Vangelo di Marco /$cMara Rescio 260 $aBrescia :$bMorcelliana,$c2012 300 $a280 p. :$bill., c. geogr. ;$c24 cm 440 0$aAntico e Nuovo Testamento ;$v13 504 $aBibliografia: p. 229-252. Indici 630 04$aBibbia.$pNuovo Testamento$pVangelo secondo Marco$xCommenti 907 $a.b14063670$b02-04-14$c11-06-12 912 $a991001749359707536 945 $aLE007 226 RES 01.01$g1$i2007000236550$lle007$op$pE18.46$q-$rl$s- $t0$u0$v0$w0$x0$y.i15475906$z23-01-13 996 $aFamiglia alternativa di Gesù$9239063 997 $aUNISALENTO 998 $ale007$b11-06-12$cm$da $e-$fita$git $h3$i0 LEADER 02439oam 2200469 450 001 9910794209903321 005 20211011193126.0 010 $a1-4214-4035-0 035 $a(CKB)4100000011632934 035 $a(MiAaPQ)EBC6420545 035 $a(OCoLC)1225885758 035 $a(MdBmJHUP)muse95643 035 $a(EXLCZ)994100000011632934 100 $a20210528d2021 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHow to market a university $ebuilding value in a competitive environment /$fTeresa M. Flannery 210 1$aBaltimore :$cJohns Hopkins University Press,$d[2021] 210 4$d©2021 215 $a1 online resource (1 online resource.) 225 1 $aHigher Ed leadership essentials 311 $a1-4214-4034-2 327 $a8. Marketing Investment and Return on Investment -- 9. The Future of Higher Education Marketing -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y 327 $aIntro -- Contents -- Preface -- Acknowledgments -- Introduction. Why Marketing? -- 1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- 2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- 3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- 4. What's the Big Idea? Developing Brand Strategy and Expression -- 5. Integration of the Brand across the Institution -- 6. Digital U: Marketing Higher Education in a Digital World -- 7. Measuring Results and Progress 330 $a"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--$cProvided by publisher. 410 0$aHigher ed leadership essentials. 606 $aEducation, Higher$xMarketing 606 $aUniversities and colleges$xAdministration 615 0$aEducation, Higher$xMarketing. 615 0$aUniversities and colleges$xAdministration. 676 $a378.0688 700 $aFlannery$b Teresa M.$f1961-$01492091 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bUtOrBLW 906 $aBOOK 912 $a9910794209903321 996 $aHow to market a university$93714358 997 $aUNINA LEADER 00824nam0-22002891i-450 001 990005022910403321 005 20260119142647.0 035 $a000502291 035 $aFED01000502291 035 $a(Aleph)000502291FED01 100 $a19990530g19669999km-y0itay50------ba 101 0 $afre 102 $aFR 105 $ay-------001yy 200 1 $a<>grands problèmes mètaphysiques$fpar François Grègoire 205 $a5.e éd. 210 $aParis$cPresses Universitaires de France$d1966 215 $a124 p.$d18 cm 225 1 $aQue sais-je?$v623 700 1$aGrégoire,$bFrançois$0395945 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990005022910403321 952 $aYS-21-623$bFil.Mod. 13093$fFLFBC 959 $aFLFBC 996 $aGrands problemes metaphysiques$923010 997 $aUNINA