LEADER 00962nam a2200265 i 4500
001 991001723629707536
008 060627s2003    xxu      b    001 0 eng d
020   $a0415322243 
035   $ab13417411-39ule_inst
040   $aSet. Economia$bita
082   $a659.1019
100 1 $aO'Shaughnessy, John$0106509
245 10$aPersuasion in advertising /$cby J. O'Shaughnessy &  N.J. O'Shaughnessy
260   $aLondon ;$aNew York :$bRoutledge,$c2003
300   $axi, 220 p. :$bill. ;$c24 cm
504   $aCon bibliografia
650 04$aPubblicità$xAspetti psicologici
650  0$aPersuasione
700 1 $aO'Shaughnessy, Nicholas J.
907   $a.b13417411$b02-04-14$c27-06-06
912   $a991001723629707536
945   $aLE025 ECO 659.1 OSH01.01$g1$i2025000128101$lle025$o-$pE30.42$q-$rl$s-  $t0$u0$v0$w0$x0$y.i14311549$z06-11-06
996   $aPersuasion in advertising$91091840
997   $aUNISALENTO
998   $ale025$b27-06-06$cm$da  $e-$feng$gxxu$h0$i0