LEADER 01163nam a2200265 i 4500
001 991001519369707536
008 070306s2003    enka     b    001 0 eng d
020   $a0750659807
035   $ab13384892-39ule_inst
040   $aSet. Economia$bita
082 04$a658.827
100 1 $aDe Chernatony, Leslie$0623393
245 10$aCreating powerful brands in consumer, service and industrial markets /$cLeslie de Chernatony, Malcolm McDonald
250   $a3. ed
260   $aOxford ;$aBurlington, MA :$bElsevier/Butterworth-Heinemann,$cc2003
300   $axvii, 467 p. :$bill. ;$c24 cm
504   $aInclude riferimenti bibliografici e indice
650  4$aMarchi di fabbrica e di commercio
700 1 $aMcDonald, Malcolm$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0117340
907   $a.b13384892$b15-01-19$c07-03-06
912   $a991001519369707536
945   $aLE025 ECO 658.8 DEC01.01$g1$i2025000130074$lle025$nCatalogato 2019$op$pE32.81$q-$rl$s-  $t0$u3$v0$w3$x0$y.i14226844$z26-04-06
996   $aCreating powerful brands in consumer, service and industrial markets$91461985
997   $aUNISALENTO
998   $ale025$b07-03-06$cm$da  $e-$feng$genk$h0$i0